Founder of Sweet William, Bronagh Staley always spots the new and most interesting childrenswear brands on the market. This season, she selected TREEHOUSE, the baby collection of Belgium designer Anja Schwerbrock.
Produced in Belgium, made with love for details, out of organic and natural fabrics, this collection is subtile, edgy, nonchalant, charming..and oh yes, very beautiful!
TREEHOUSE was launched about 2 years ago, offering the best comfort for babies, the highest quality and fabric standard. Cotton, linen and wool (often fair trade) are the main materials used in the collection. Inventive cuts and shapes, clever details, tulle netting, tie and dye, the collection is clean yet anything but boring.
Anja Schwerbrock lives and works in Antwerp. She worked for Comme des Garçons and Dries van Noten before launching her pret-a-porter collection in 2005 in Paris. Mother of a son, Anja runs her own store and atelier in Antwerp. Her collections are sold in top stores around the planet. The baby line is available at Aria’s Ato (SouthKorea), line+liv (Germany), Suenos Polares (Spain), mama modena (Italy) – among others, as well as here (USA) and here (Belgium).
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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