Reebok x The Animals Observatory 2nd Collab

The Reebok Classic Nylon Sneakers receive The Animals Observatory colour treatment in this their second collaboration and they are available now! View their eye-catching primary colour sneaker collaboration at The Animals Observatory and Melijoe.com……

The Smelling bees - Society of Scent in the Bronx NYC

The Society Of Scent – Scent Creation Lab

It's Friday the 2nd of August and I'm sitting on the Subway en route to the Bronx, once known for its gang activities and its poverty stricken neighbourhoods. In recent years though this former poster boy for urban decay has witnessed significant development, and so it is that I…

Pirouette One to Watch Winners SS20

Labels & collections to keep your eye on! This season's Pirouette One to Watch Awards celebrate the best in children's fashion SS20. Labels and collections from Pitti Bimbo, Playtime New York and CIFF Youth showcasing original independent labels and the latest stunning kid's…

Back to School with Melijoe.com (Editors Picks) AW19 FW19

Melijoe.com Editors Picks AW19 FW19 - Girls As we know everything has to come to an end - even the long playful days of the school holidays must give way to the chime of the school bell. It's not going to be easy to return to the discipline of the school planner. But maybe a…

Chris Gambrell at Playtime Paris 26

Show Report: Playtime Paris #26

Playtime Paris #26 For this edition it was evident that the Playtime team had made an effort to changes things up at the show. The reduction in the number of brands was a good move - allowing more space for the exhibiting labels to show the collections off at their best. The…

Paade mode SS20 collection

Paade Mode What? Can? I? Do? for Kid’s Wear Mag Vol. 49

What? Can? I? Do? A childish, quick fire interview with Paade Mode founder Linda Raituma and designer Edite Kirse Interviewer: Katie Kendrick (K) Interviewees: Linda Raituma (L) & Edite Kirse (E) Paade Mode WHAT? K: What did you do for the first 30 minutes of your day? L: My…

photographer Blaire Hawes

METAMORPHOSIS [tran-suh b-stan-shee-ey-shuh n ] by Blaire Hawes

There's something about Blaire's work that both stirs emotions and captivates the eye. A beautiful uneasiness with nothing contrived or pushed. Blaire makes no apologies to a complicated and at times judgemental world. Instead she extends an invite into a dialogue of…

liluu ss20 collection

Simple and pure like childhood should be…Liilu Interview for Kid’s Wear Vol.49

Originally written for Kid's Wear Magazine Vol.49 The German-based label Liilu creates fresh dreamy muslin garments with a strong presence and the softest of touches - timeless, sustainable children’s wear simple and pure. Just as ‘childhood should be’ so says Sibylle. Sibylle…

EFVVA SS20 collection

EFVVA educating through design – SS20 collection.

Preserve the environment for future generations by educating through design. What better than to use the platform you have to incorporate the pressing and urgent issue of climate change? Through their SS20 collection EFVVA's designs aim to bring awareness of our collective…

Backstage at Pero AW20 fashion show

In Conversation with hat designer Lorna Murray

Growing up in Perth, one of the world's sunniest cities required hat designer Lorna Murray to develop a degree of resourcefulness in order to cool down and escape the endless sunshine of the summer months. During her university days as an art school student Lorna used to…

Barbie at 60 years

Barbie at 60 with Laura & Katie

Katie & Laura talk Barbie.Katie invites Laura from Velveteen to the Barbie exhibition held at Pitti Bimbo 88 earlier this year. So how has the iconic Barbie evolved over time, from being an astronaut with blue eye shadow to today’s ‘more’ progressive…

Playtime Paris 26

What’s in store at Playtime Paris #26

Preview of Playtime Paris #26 Parc Floral de Paris June 29-July1 2019 Firstly before getting into the article we can confirm that there will be air conditioning at this edition of Playtime Paris! Wonderful news as it's going to be hot hot hot in Paris... The ever popular french…