British Brand of children’s wellingtons, accessories and outerwear ‘Grass & Air’ will be making their debut at Playtime Paris this January. Having already established a firm foothold in the UK market with stockists including Liberty and independents such as Monkey McCoy to the go-to on-line store Kidly they now feel it’s time to explore bigger international puddles. So we find out a bit more about why Grass & Air are so ‘stockable’!
Grass & Air is a subsidiary company with the parental unit specialising in school uniforms supply. The knowledge and production expertise gained from this experience is evident in the development of their products. Take the colour revealing design motifs that actually change colour, this technology is not often seen in boots because the wellington needs to be stretched in the process putting strain on the motifs. However with painstaking dedication and much testing they have produced this with near perfect quality control.
The design is not over the top – focusing key trend based colours to form a backdrop to the fun and engaging technology. All the boots are fleece lined whilst the price point means it easy to see why these wellies have been running out the door.
This time Grass & Air will be debuting the new light sensitive range at Playtime. Instead of the sweet deconstructed cloud & colourful rain drops we find a retro ice cream motif meaning in order to activate jumping in sunnier spots maybe required. As well as the new range Grass & Air will be introducing the Playtime visitors to their fun colour changing umbrellas and their wet weather outwear – designed to last.
We love the photography – the result of the PR team wanting to do something different to the usual kids jumping around in puddles. Bright, bold with a scatter of humour. It proves that sometimes it’s worth pushing for an aesthetic to excite and engage the retailer, press and end consumer alike.
Grass & Air wellingtons speak to the design loving, practical minded parent. These engaging products encourage the child to play and get mucky in comfort – all without breaking the bank. Interestingly for retailers they have no minimums.
Grass & Air
Grass and Air will be exhibiting in the ‘New Now’ Space at Playtime Paris – 25-27 January 2020.
Pop in and say Bonjour!
www.grassandair.com
Editors Notes: The baby pink and blue versions of the wellingtons sell really well in Scotland, it seems the bonnie Scots can’t get enough of them. I’ve not been aware of wee* ones dressed head to toe in baby pink and blue but now I’m aware I’m bound to spot them everywhere!
*wee = Scottish for little
Subscribe to Pirouette's monthly Newsletter.
You might also like
What’s in store at Playtime Paris #26
Preview of Playtime Paris #26 Parc Floral de Paris June 29-July1 2019 Firstly before getting into the article we can confirm that there will be air conditioning at this edition of Playtime Paris!…
Mis Crios, A Playtime Paris Must-See Collection
Finnish designer Cecilia Sörensen will present her first children's collection called Mis Crios at Playtime Paris next month. A sweet collection produced in Barcelona, where Cecilia lived for 14…
Organic children’s brand Noch at Playtime Paris
Organic clothing line for babies NOCH mini was founded in 2010 by designer Jina Jang. The label, based in New York, will be showing at Playtime Paris (July 5, 6, 7).
Michelle Marshall’s photos at Playtime Paris
Inspired by the arctic regions, the polar cold, explorers’ expeditions, inuit culture and clothing, Michelle Marshall created a beautiful series of simple portraits. They will be on display at…
Photos of Playtime Paris, July 2013
This edition of Playtime Paris was once again rich with lots of stimulating products and brands. The new floor plan helped spotting new labels, instead of going straight to the usual booths. Here's a…
Preparing for Playtime Paris
Playtime Paris is growing every year, attracting more brands, yet keeping its access restricted to a consistent selection of beautifully designed labels. Lots of returning collections as well as new…
Playtime Paris in images
This was a good edition of Playtime. I heard quite a few people complaining that children's fashion is a bit stagnant and repetitive, but I got personally quite enthusiastic about the brands on…
From Faroe Islands to Playtime Paris
There is something irresistible about the Ovitar knits. Something you can check out yourself if you Playtime Paris (July 7-9 2012) where the brand will exhibit its S/S 13 collection - Photos by…
Show report : Playtime Paris
A selection of the best children's brands were showing at Playtime Paris this week end. Among the booths I noticed busy, writing orders in a continuous way, were Pepe children's shoes,…