Dutch brand Mooi en Lief decided that kids wellies should be well made and funky, allowing for feeling different, daring to stand out from the crowd, even to be a bit quirky. “Mooi en Lief” means “Beautiful and Sweet” just what every parent thinks of their child.
The brand philosophy is based on the firm belief that each child is individual and growing up is about discovery, finding yourself and creating a unique identity. It’s also about dreams and aspirations.
Their wellies are about making a statement and the brand also believes in creating experiences for kids to live their dreams and through these gain confidence to be different.
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