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I love white underwear, especially for children. This probably comes from early school memories, when friends were lined up in their Petit Bateau before the nurse’s yearly visit. I was very excited when I discovered Swedish brand The White Briefs in Brussels, at Hunting and collecting (a must shopping destination). And I was very happy to see that the brand had a small range for children. The shapes are classic with an eye on subtle adjustments and detailing; the packaging is recycled, sophisticated and minimalist. Using organic ICEA certificated fabrics, The White Briefs takes social and environmental responsibility to deliver high quality products, in all respects.
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