Latvian brand Paade Mode one of my Coups de Coeur at Playtime last July. I found that collection very fresh, honest, with great organic fabrics and beautiful knitted pieces. I also particularly appreciate chatting with the founder, Linda Raituma, so enthusiastic about textile&fashion in general, so much into finding interesting ways of developing a brand today.
When talking about her brand, Linda says “my paade”, showing how much of her she puts into her label. “I would like to build and keep paade in slow fashion traditions : only hand made production and ethical production process. Our partners are small companies – craftsmen, ateliers, studios”.
Linda knows all the people who work on her production personally, and she loves the fact that everyone loves her or his job, and that all products are made with the best thoughts, in human being, worthy conditions. To her, this principle is key to make all the products in premium quality. “Perfect results mainly for our partners is a question of reputation, dignity, respect. And our cooperation helps to survive, keep the traditions for next generations”.
Paade only offers organic, natural fabrics, yarns they trust. The brand has a special love relationship with linen and merino wool, both perfect for kids in summer and winter, with anti allergy properties, termoregulation function. Linen clothes are also often passed on from generation to generation.
The collections are created with principles of long lasting, with the idea that a piece can be worn for more than just a season, passed from big brother to small brother (or sister!). Part or collection unisex, and most of the pieces are so cute when worn oversized and so perfect when in the exact size.
Linda believes in basic values : family, nature. She thinks that kid are pure beauty, and that what they wear should serve their personality, not their ego, that clothes must help them grow, not dominate. She also makes a strong point in sharing her small country values , the Latvian handcraft traditions, in a new and contemporary way. She is proud to involve Latvian talents such as stylists and photographers. In other words : to put all her heart and love in Paade!
Florence Rolando
I founded Pirouette Blog in November 2008. Today I am a contributor, looking with delight how the blog is developing with Katie as the new boss!
Subscribe to Pirouette's monthly Newsletter.
You might also like
September 29, 2015
Love Stories By Very French Gangsters
The 5th collection by Very French Gangsters features new shapes, sophisticated frames, fantasy vintage plates and co-branding. It’s the story of kids who love their glasses, the story of a…
October 27, 2014
Paade Mode F/W 2014-15
The Fall-Winter 14 collection by Paade Mode is called "Below the Snow". It is Inspired by the many stories hidden beneath the snow and the tale of grass waiting to rise again and sprout at the first…
March 27, 2014
Paade Mode + Dongsun Choo
The label Paade Mode from Latvia, launched only two years ago, is growing fast. Their FW 2014-15 smart casual fashion collection had a great success at both Paris and Brussels shows. Here's some…
June 12, 2013
Create your own : 3 products kids will love
Kids love to create and most parents love things that are engaging their children's imagination. Pirouette picked up three brands with interactive features : Monkies (draw on your shoes), Giokit…
June 19, 2012
Italian made, with love and care
Rondinella takes children's shoes very seriously and the company is obsessed with quality and comfort. Rondinella has been producing childrens’ shoes since 1936 in the "Marche" region (the largest…
May 15, 2012
Children Love Fornassetti
Piero Fornasetti was a Milanese painter, sculptor, interior decorator, engraver of books and a creator of more than 11,000 products. Fornasetti is celebrated as being among the most original creative…
November 3, 2010
In love with Bellerose
On the market since 21 years, Belgium brand Bellerose has become a must for the whole family. The clothes, with an old school feel, are military inspired, all declined in soft, washed material. The…
March 31, 2010
In love with Dagmar Daley
If you don't know Dagmar Daley, you have to remember the name and keep an eye on it. The line, based in California, started in 2003 and is another of my favorites. Wonderful material and…
February 19, 2010
I love Tees
Dandy Star? For me it's a cool, fun, optimistic tee-shirts line that puts me in good mood. For kids, its very often "my favorite T". Mums report they have to wash overnight their Dandy…