In April 20017, Atsuyo Yang & Akiko Mukae created their brand Atelier Atsuyo et Akiko. A brand that is dear to Pirouette. Their gorgeous cotton tees and tutus with vibrant glitter and sequins, their “so kawai” necklaces & accessories are iconic.
In talk with Akiko…
10 years…what does this mean for you ? We are proud of what we are doing for 10 years also being mother and operating our brand together
How many kids do you have? Between us we have 4 girls, from 3 to 18. Their names : Rio, Jude, Sora Akizuki and Charlotte Hiyori
What products do you offer under the name Atelier Atsuyo et Akiko? A selection of children’s and women’s clothing, home décor, bags, accessories and jewelry for everyday use. We love screen-printed images that bring illustration to ordinary everyday items that tell a story.
From Brooklyn to the world…where is the brand available? We have worked with about 400 wholesale customers all over the world in 40 countries past 10 years.
How did you two meet? We met at English curriculum at NYU
What inspired you to launch the brand ? We didn’t see many handmade brand that operate locally and we strongly felt that we can trend set what we do.
What was the most glorious moment of your adventure so far? Disney collaboration was absolute adventure. Also we had so much fun going to Tokyo for the trade show.
The most incredible store that you cater? Abc carpet & home (Manhattan, NY).
What does a typical day of your week looks like? Atsuyo- drop off kids to school, come to studio and leave to pick up kids. Akiko-working with little one in the morning from home, drop off at nanny’s, come to studio and leave to pick up little one.
Being young moms + travelling abroad to trade shows can be a hard job; whats the longest you’ve gone away from home? The longest I spent without my children and away from home is 2 weeks.
Do you live far from each other? We live very close. My place is still the head quarter of atsuyo et akiko in Fort Greene and Atsuyo is in Dumbo. Our studio is in Brooklyn Navyyard, located between 2 of us. Very convenient.
What can you see from your studio window? Brooklyn with big sky.
Do you spend a lot of time together, outside of work? Yes, we often hang out outside of work, with husband and friends.
Does the work + family life + travel leave time for cinema? If so what’s the last movie you saw and loved? Your Name (Japanese anime).
Do you ever think of moving out of New York? I never thought about moving out from NY but recently, I have a fantasy of living in upstate New York….
What are your plans for the future of Atelier Atsuyo et Akiko? We would like to create more jewelry for women.
Brand Profile company-profile-atsuyo-et-akiko/
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
You might also like
May 17, 2023
Panel talk – the business of kids’ fashion
Pirouette panel talk at Pitti Bimbo '96Katie of Pirouette talks with Piero Iacomoni of Monnalisa, Mogens Jepsen of Molo, Shoshana Kazab of Fuse Coms & Kidswear Collective. They discuss their…
February 16, 2023
The Bright Company to close
It's very sad news to see that The Bright Company have decided to discontinue their label. The Bright Company produced sleepwear that lead the way with their organic cotton & sustainable/ ethical…
February 12, 2023
The Loft Showroom NYC – this weekend!
If you are in New York this weekend make sure to give a visit to The Loft showroom. A great group group of brands have collaborated to host their own wholesale showroom in the Big Apple. There you'll…
February 10, 2023
‘Coup de Coeur’ selection FW23
Our 'Coup de Coeur' selection for kids' fashion & lifestyle products for AW23 / FW23.What a creative & encouraging AW / FW 23 season! Pirouette walked the aisles, browsed the stands, chatted…
February 7, 2023
Post Show Season AW23.
Initial thoughts…
Some initial thoughts about the AW/ FW 23 show season. From Pitti Bimbo, to Playtime to CIFF Kids - all the shows built upon their prior outings post lockdown. So with so much at stake for brands,…
January 10, 2023
Pirouette’s trade show schedule
for AW/ FW 23
So for many 2023 looks set to be a tough year. Independents will undoubtedly need to be at their creative best use their ability to quickly adapt to meet the challenges ahead. We know though just…
September 26, 2022
A look at Maison&Objet, Paris
The latest edition of Maison&Objet saw 162 brands exhibiting in the kids' & family section - representing just over 7% of total exhibitors. With the market for kids' furniture estimated to be…
September 23, 2022
Two new french facelifts – I love Playtime & Doolittle magazine
Well and truly back into work after Summer and we can report on some 'newness' popping up like an out of synch spring. We have a couple of facelifts - both for Playtime & Doolittle magazine, and…
August 3, 2022
Caramel New York
Caramel opens store in New York It’s being said that bricks & mortar is back , it’s a discussion thread that we’ve been watching & following recently. Which makes it…