Brand name : max & lola
Company name : max & lola sprl
Website : www.maxlola.com
Date of creation : 1987
Country of origin : Belgium
Countries of production : Europe / Portugal / Poland / Romania / + 1 Madagascar
Name of owner/founder : Kaatje Sandra. “A happy childhood in a 5 children family, a father architect and painter, teenager during last years of the 70’s. Once her degree in Indoors designer, Kaatje Sandra wanted to break up the monotone codes of children clothing and create real fashion for them!”.
Number of employees : 2
Number of sales points : 25-30, including De Groene Wolk (Antwerp), Basile (Nieuwpoort), Les Petits Chapelais (New York).
Own brick and Mortar : Yes, multibrand store kat & muis in Brussels
In how many countries is the brand present : 7 countries
Own e-store : no
Brand philosophy : “Kids will be teens”. This conceptual sentence accurately reveals the intention of Kaatje Sandra, the designer. Each piece of clothing Max & Lola appears as a contemporary happening of art of a subtle and thoughtful projection of an idea of a spontaneous and unique mini concept imagined by Kaatje.
Product categories : Children’s clothing, total look
How many pieces per collection : +-350 pieces
Main materials used : Natural + mix materials
Your trade show planning for next season : Playtime Paris
Plans for the future : New kat en muis store (1/08/13)
Name of the photographer for the images sent : Christoph Gilbert
Florence Rolando
I founded Pirouette Blog in November 2008. Today I am a contributor, looking with delight how the blog is developing with Katie as the new boss!
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