Brand name : Morley – Company name : BVBA Loena
Website : www.morleyforkids.be
Date of creation : 2010
Country of origin : Belgium
Countries of production : Belgium, Tunisia
Name of owner : Loosveldt Aniek
Number of sales points : 80, including Smallable (online), Basile (Belgium), Elias and Grace (London + online), Yoya (New York), Kallebornet (Denmark) – and Kisan (New York) from next season.
In how many countries the brand is present : 15
Own e-store : NO
Own store : NO
What makes the brand stand out : Coice of colours and materials / silhouettes.
Product categories : Childrens clothes 6 months to 16 y
How many pieces per collection : 500
Main materials used : Italian Fabrics
Agents and distributors : RadishShow Room Italy, Rits Agency Belgium, CC Childrenswear New York
Trade show planning for next season : Pitti Bimbo, Playtime Paris
Name of the photographer for the images sent : Emilie Vercruysse
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
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