Morley

Brand name : Morley – Company name : BVBA Loena

Date of creation : 2010

Country of origin : Belgium

Countries of production : Belgium, Tunisia

Name of owner : Loosveldt Aniek

Number of sales points : 80, including Smallable (online), Basile (Belgium), Elias and Grace (London + online), Yoya (New York), Kallebornet (Denmark) – and Kisan (New York) from next season.

In how many countries the brand is present : 15

Own e-store : NO

Own store : NO

What makes the brand stand out : Coice of colours and materials / silhouettes.

Product categories : Childrens clothes 6 months to 16 y

How many pieces per collection : 500

Main materials used : Italian Fabrics

Agents and distributors : RadishShow Room Italy, Rits Agency Belgium, CC Childrenswear New York

Trade show planning for next season : Pitti Bimbo, Playtime Paris

Name of the photographer for the images sent : Emilie Vercruysse

Morley for kids

Florence Rolando

Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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