Brand name : no added sugar – Company name : no added sugar Ltd
Website : www.noaddedsugar.com
Date of creation : July 2001
Country of origin : UK – Countries of production : Western & Eastern Europe using high quality fabrics
Name of owners : Deborah Medhurst (Founder & Owner) / Ric Ramswell (Owner)
Number of employees : 15
Number of sales points : Approx. 150 retailers worldwide
3 stores that are loyal to you : Harvey Nichols (London, Leeds, Edinburgh), Igloo (London x 3) Ten Little Monkeys (Manchester)
Where to find the brand online? : www.noaddedsugar.com
Company statement or tag line : Born & Bred in London
What makes the brand stand out? : Modern witty collections with thoughtful attention to detail and a focus on easy wear and care. Made entirely in Europe using high quality fabrics.
A quote from a client or journalist? : “no added sugar brings it’s energy and personality to my store each season; it’s like having your favourite party guest over!”.
How many pieces per collection : approx. 150
Main materials used : 100% cotton jersey and Italian cotton sweat shirting, cotton poplins, fancy
Agents: Vida kids (UK), La Passage Showroom (US), La Petit Philosophe (Japan)
Trade show planning for next season: Pitti Bimbo, Playtime Paris, Playtime New York & Tokyo
Plans for the future : Expansion in overseas markets
Photos Joanna Patterson
First publication May 2012. Revision March 2016
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