Brand name : Soft Gallery – www.softgallery.dk
Date of creation : October 2007
Country of origin : Denmark
Countries of production : India, Turkey, China,
Name of owners/founders : Tine Holt Moller & Barbara Hvidt
Number of employees : 8
Number of sales points : 400 shops, including Le Bon Marche (Paris), Yoya (New York), Elias and Grace (London), Boucle d’Or (Brussels), lillefiagro.dk, smallable.com, Kalle Børnetøj (Charlottenlund -DK),and many more (see full list here).
The brand is present in : 35 countries
Own e-store : yes, created in January 2013
Own store : no
Company statement or tag line : Poetic Childrens Wear
What makes the brand unique / stand out : Soft Gallery Collaborates with artists from around the world.
A quote from a client or journalist : Art at the eye-level of kids.
Product categories : Baby, junior, Tween, Women, HOME, Soft by Soft Gallery (basic & night wear) & Swim Collection
Number of pieces per collection : 250 pieces
Main materials used : Cotton & Viscose mostly
Trade show planning for next season : Playtime 5-7 July -2014, Ciff Kids Cph 3-6 August 2014, Formex Sweden August 13-16
Agents/distributors : Japan, Uk, US, Holland, Italy, Sweden, Norway, Denmark.
Plans for the future : Korea, Germany, Spain
Name of the photographer for the images sent : Barbara Hvidt
Florence Rolando
I founded Pirouette Blog in November 2008. Today I am a contributor, looking with delight how the blog is developing with Katie as the new boss!
Subscribe to Pirouette's monthly Newsletter.
You might also like
September 1, 2015
Soft Gallery Opening
Danish brand Soft Gallery known for its collaborations with artists from around the world, are opening their no.3 Soft Gallery Shop-in-Shop this week. To celebrate the new shop, they are having a…
December 29, 2014
Nadadelazos
Brand Name : nadadelazos - www.nadadelazos.com Date of Creation : 2013 Country of Origin and Production : Spain Name of founders : Kristina Laux and Roberto Visús Number of employees : 2
February 28, 2014
Munsterkids
Brand name : Munsterkids - Company name : If Enterprises Pty Ltd Website : www.munsterkids.com.au Name of owner/founders : Samantha Brown and Rich Brown Date of creation : May 2006 Country of origin…
February 14, 2014
Milibe
Brand name : Milibe Website : www.milibecopenhagen.com Date of creation : 2002 Country of origin : Denmark Name of owner/founder(s) : Mille Milt & Maria Raben
January 24, 2014
Nostalgia – Soft Gallery SS14
The SS14 collection by Soft Gallery, called Nostalgia, is spun around childhood memories beautifully made into strong prints and beautiful hand embroideries. A wide line-up of visual artists…
August 8, 2013
Morley
Brand name : Morley - Company name : BVBA Loena Website : www.morleyforkids.be Date of creation : 2010 Country of origin : Belgium
July 18, 2012
Wovenplay
Brand name : Wovenplay Website : www.wovenplay.com Date of creation : 2007 Country of origin : USA - Country of production : USA, New York Name of owner : Katherine Edmonds
March 29, 2012
Trommpo
Brand name : Trommpo - Company name : Trommpo srl Date of creation : 2010 Country of origin : Uruguay Country of production : Uruguay Name of o founder(s) : Catalina Bouza / Dean Xavier
September 12, 2011
SHirin Kids
Brand Name : SHirin NYC / Company Name : SHirin NYC Inc. Created in : 2009 Website : shirinnyc.com Country of origin : USA / Country of production: All Made in USA Name of the founder : Shirin…