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Brand name : Soft Gallery – www.softgallery.dk

Date of creation : October 2007

Country of origin : Denmark

Countries of production : India, Turkey, China,

Name of owners/founders : Tine Holt Moller & Barbara Hvidt

Number of employees : 8

Number of sales points : 400 shops, including Le Bon Marche (Paris), Yoya (New York), Elias and Grace (London), Boucle d’Or (Brussels), lillefiagro.dk, smallable.com, Kalle Børnetøj (Charlottenlund -DK),and many more (see full list here).

The brand is present in : 35 countries

Own e-store  :  yes, created in January 2013

Own store  : no

Company statement or tag line : Poetic Childrens Wear

What makes the brand unique / stand out : Soft Gallery Collaborates with artists from around the world.

A quote from a client or journalist : Art at the eye-level of kids.

Product categories : Baby, junior, Tween, Women, HOME, Soft by Soft Gallery (basic & night wear) & Swim Collection

Number of pieces per collection :  250 pieces

Main materials used : Cotton & Viscose mostly

Trade show planning for next season : Playtime 5-7 July -2014, Ciff Kids Cph 3-6 August 2014, Formex Sweden August 13-16

Agents/distributors : Japan, Uk, US, Holland, Italy, Sweden, Norway, Denmark.

Plans for the future  : Korea, Germany, Spain

Name of the photographer for the images sent : Barbara Hvidt