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Brand Name : Velveteen – www.velveteenclothing.com
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Date of Creation :  June 2012
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Country of origin : We’re a California brand made in India and living in Asia
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Countries of production : India (all wovens) and China (all knitwear)
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Name of founders :  Markus and Laura Egloff

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Number of employees : 3
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Number of sales points: 55, including Eggy Shop in Los Angeles, Elegant Child New York, Petit Bazaar in Hong Kong
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Countries in which the brand present : 11
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Own e-store :  Yes –  we launched it in early 2013
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Own store : Not yet
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Company statement or tag line : Childhood, with style.
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What makes the brand unique / stand out :  Velveteen is striving to create a universe for children where they can explore and develop a sense of style and self worth with a brand that truly respects the amazing adventure they’re undertaking. Our customers know that we’re as committed to conducting our business with integrity as we are to ensuring that each piece is beautiful, well made and fashion forward.
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A quote from a client or journalist : “Velveteen Clothing’s line effortlessly blends childhood playfulness with sophistication and grace. We’re especially drawn to the use of texture in the knits, which makes the classic styles stand out even more” Babiekins Magazine.
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Product categories : Children’s clothing and accessories for ages 6 months to 12 years
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How many pieces per collection : 120
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Main materials used : Cotton
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Your trade show planning for next season : We really enjoy doing the Playtime trade shows in Paris, New York and Japan.

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List of agents/distributors : TFNY Showroom in the United States and TeePee Junior in Japan

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Plans for the future : We’re speaking with representatives that can help us expand our presence in the UK, Europe and Australia and I’m working with social enterprises in India to develop a children’s home décor range.

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Photos by Lee Clower

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