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Well done Pale Cloud, who launched their Spring Summer 2013 at the 75th edition of Pitti Bimbo. The brand managed to secure a room a few steps only from the entrance of the Apartment, one of the must-see pavilions, featuring young independent brands. 

Ian Reynolds, Founder & CEO Pale Cloud comments the Pitti experience :
“We think that more buyers saw our collection in the first hour at Pitti than 3 full days of any other show we have attended! During the 3 days, we met with some existing customers and partnered with many new customers in new markets. We have added some very prestigious retailers to our network complimenting existing Pale Cloud outlets, including legendary retailers like Barneys New York, Harvey Nichols and ILLUM.

We were stunned by the number, diversity and quality of the buyers attending Pitti Bimbo. We are convinced that more buyers saw our collection in the first hour at than 3 full days of any other show we have attended! The reaction from the buyers was humbling and we have opened many new accounts for both AW12 and SS13. You will most definitely see us at Pitti Bimbo 76, in exactly the same room in the Apartment”