A long experience at the service of this sector
With a steady eye on the market and its evolution, Sébastien de Hutten and Marie Czapska leveraged their sector expertise to come up with Playologie, a digital order-taking tool designed to encourage a new model of collaboration for the market’s actors; one that is simultaneously more fluid and more instantaneous. In a constantly mutating market, Playologie was conceived to fulfill a real need of sector professionals to have at their disposal a powerful tool to centralize and master every aspect of their commercial activity.
Playologie in motion
Four brands give their feedback about Playologie
In terms of brand development, it reinforces the notion of Waddler as something niche yet very much global. combining tradition and artisan skill with the best of technology.
We can’t wait to introduce our clients to Playologie (next week). I imagine many of our customers in distant markets – Korea, Japan the US – will certainly take advantage. For the smaller boutiques it’s difficult to visit the trade fairs so this will suit them perfectly.
Playologie is a fantastic idea and that I think it will be a big success!
We have chosen to join Playologie, because it will allow our resellers to access an ergonomic catalog of our collections with all information they need, all concentrated at the same place.
It it is now essential to have a website for professionals. We already have a website for our resellers, where they can download our catalogs and visuals, but they do not have possibility to order. Playologie gives buyers the possibility to discover our collections, and to order safely with all the required information : product information, delivery date, stock availability.
We can’t wait to get the latest version of Playologie, especially the ipad version, and to start using it directly with clients at Playtime Paris.
Playologie, source of inspiration
This saison, Playologie welcomes artist Aurélie Mathigot. Pursuing an artistic approach that questions the notions of overabundance, overwhelming, and time slipping away, Aurélie Mathigot uses techniques that call for a lot of time in their execution, usually used by craftsmen; and precise skills such as embroidery, crocheting, basket weaving, ceramics and even sculpting wood.
Playologie for brands
Playologie is a true eco-system that integrates all of the sales processes, and is divided on the site into two essential sections: “New Collections” and “Immediate Delivery.” A mirror of the brand’s commercial organisation (the geographical breakdown of agents and distributors) the platform gives a collection immediate international visibility.
All exchanges with buyers are instantaneous: orders, discounts, messages, history, exports, statistics, etc. A series of simple and efficient tools, all within an interface that is agreeable to use and secured.
A WORLDWIDE NETWORK OF QUALIFIED BUYERS – The brands signed up on Playologie will benefit from annual visibility in an unequalled database of international buyers who are 100% professional, as they have been selected and verified by our teams in order to guarantee quality. It is also possible to invite one’s own buyers to use Playologie.
A BETTER PERFORMING COMMERCIAL SEASON – Grouping all the elements linked to a brand’s commercial development (communication, marketing, ordering, messages, etc.) Playologie frees sales teams from these time-consuming tasks and enables them to work simultaneously on the same platform while also individually manage their client portfolios.
FREE ACCESS FOR SALES REPRESENTATIVES – Sales reps have accounts dedicated to their geographical sectors that they can manage with full autonomy, and the validated orders will come directly to the brand.
SALES ALL YEAR LONG – The “Immediate Delivery” section, with its integrated stock management, allows brands to master their complete distribution cycle, and offers a supplementary possibility to open new accounts around the world.
TAILOR-MADE COMMERCIAL MANAGEMENT – Each brand can personalise its commercial parameters according to its needs: prices and quotes adapted to each market, size charts, sales and delivery periods, geographical breakdown of agents and distributors, sales conditions…
ONE CATALOGUE, MANY SUPPORTS – For supplementary visibility, a brand can export the entirety of its collections in the form of a PDF catalogue that can be printed or sent directly to a buyer right from Playologie.
SHOWING A BRAND’S UNIVERSE IN ITS BEST LIGHT – The brand will have at its disposal a public profile page for a complete presentation: history, website, social media, lookbook, marketing elements, trade fair calendar, videos…
AN iPAD APPLICATION: EFFICIENT ANYWHERE, ANYTIME – Be it at a fair or at a buying appointment, the iPad Playologie app enables the presentation of a collection and the placing of orders, online as well as offline. It allows the entire worldwide commercial network to instantly benefit from up-to-date product information for immediate ordering.
Playologie for buyers
Playologie offers buyers free access to a selection of the moment’s best international collections in children’s and maternity fashion, furniture, design, gifts, layette and toys. A transversal offer that responds to the needs of today’s market.
With its advanced e-business functionalities, Playologie optimises the buying process. Buyers can hunt down the latest trends, uncover the products that make the difference, dialogue with brands and group their purchases.
THE ABSOLUTE TOOL FOR BUYERS – Look at collections from every angle and at your own rhythm, discover and contact numerous international brands, follow your usual suppliers, order and manage your purchases all year long, 24h/24.
CUT STRAIGHT TO THE CHASE – Though one can randomly navigate collections on Playologie, one can also cut straight to the chase by selecting a particular universe or brand. Users can “favorite” items and brands so that they can be quickly and easily found again by a buyer or his/her team.
CHILDS PLAY – Playologie is a platform that can be used by anyone, one that is extremely complete yet simple to use. The product information is ultra-detailed (photos, colors, prints, sizes, fabric composition, bio…) and allows for enlightened buying in just a few clicks.
PREPARE AND OPTIMIZE YOUR TRADE FAIRS – Before, during and after the event, a buyer can see the collections and order at any moment. If it is impossible to visit all of the trade fairs all over the world, Playologie will be an efficient complement to the usual buying process.
NO MORE JETLAG – Fewer trips, fewer expenses, less fatigue! Playologie allows buyers to manage costs while remaining up-to-date with the latest global trends. For the many brands that do not show at fairs, Playologie will become the cannot-miss destination to discover them.
MEMBERSHIP CARD – A Playologie membership card will be sent to each buyer, with an individual security key. This will allow the buyer to place an order for a brand that is signed up with Playologie, whether they are at the fair or at a showroom appointment, and find it later in their history.
SUNGLASSES – Playologie offers its buyer members unlimited, free and secure access. No harassing, protected information, and an à la carte service between professionals.
www.playologie.com
PARIS paris@playologie.com – TOKYO tokyo@playologie.com – NEW YORK newyork@playologie.com
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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