Introducing ‘True Artist’, the new kidswear brand by Bobo Choses’ Founder Adriana Esperalba

True Artist is a new Spanish brand that offers a wide range of kidswear and accessories exploring the world of emotions, the virtual and the intangible through art. Their colourful designs are contemporary and functional, focusing on high-quality fabrics and materials…

Pirouette Picks: 5 unisex kid’s halloween costumes to play in all year round.

Dressing up for Halloween and beyond Looking for a halloween costume for the kids. Why not invest in a costume from an independent brand that’s produced with quality and longevity in mind. In fact why not choose something unisex and fun filled that they can use all year…

Pirouette picks: Bootstock, NL

Brands you should know: Bootstock January's wholesale tradeshow season was fantastic for discovering relatively young brands. Due to the pandemic many have not been able to show their collection in person. I was so encouraged by the up and coming talent and their creativity. It…

Mini Rodini x FILA launch – interview with founder Cassandra Rhodin

Today on Pirouette I’m talking with ‘the’ pioneer in sustainable and ethical kidswear, founder of Mini Rodini Cassandra Rhodin. Launched in 2006 Cassandra’s colourful designs are loved throughout the world by both parents and children. In fact in Sweden they are the…

The Bright Company to close

It's very sad news to see that The Bright Company have decided to discontinue their label. The Bright Company produced sleepwear that lead the way with their organic cotton & sustainable/ ethical production 10 years ago. Challenges such as Brexit, the global pandemic and…

New York Showroom kids fashion AW23 FW23

The Loft Showroom NYC – this weekend!

If you are in New York this weekend make sure to give a visit to The Loft showroom. A great group group of brands have collaborated to host their own wholesale showroom in the Big Apple. There you'll find their FW23 collections. Having seen the majority of the brands already at…

Pirouette picks 5 kids desks

Pirouette picks: 5 kids’ desks you’ll love

There’s no doubt that if possible it’s well worth your child having their own desk. By having their own desk to learn and play it helps children develop independence, concentration, and because the desks have been designed specifically for the size and shape of kids…

Big Stuffed x The Animals Observatory release their first toy collaboration

Big Stuffed x The Animals Observatory The Animals Observatory recently announced its first capsule collection in collaboration with Paris-based toy brand, BigStuffed. The Animals Observatory x BigStuffed first collaboration of covetable creatures are available from today.…

AW22 Collections Launching – The Animals Observatory

The AW22 collections are launching and first up The Animals Observatory 'La cité de la lumière' AW22    is available through their own website & stockists now. Back in January 2022 when we originally saw this collection we fell in love with the faux fur Titan Camo Hats &…

It’s Written in the Stars – The New Society FW/AW22 available now

It's Written in the Stars The New Society FW/ AW22 'It's Written in the Stars' was another really strong FW22 collection that caught our attention back in January 2022. Speaking with brand director Estefania Grandio this collection is their most sustainable to date, with the…

Meet the Oli&Carol x Donna Wilson collection!

3 colourful and distinctive designs by Donna Wilson Oli&Carol & Donna Wilson are two of our favourites! Both sets of designer’s attention to detail, creativity and playfulness compliment each other perfectly. So a collaboration by the pair of them is something to…

FINGER IN THE NOSER DENIM

Top 5 #CoupdeCoeur SS22 looks from Finger in the Nose

We select our top 5 Pirouette Coup de Coeur looks from the uber cool Parisian kid's denim leader Finger in the Nose. It's hard to find good, long lasting denim for kids. Finger in the Nose combines quality, cut & style with their ever expanding denim range. From checks, to…