September 16, 2020
BOBO CHOSES: ‘The Catalogue of Marvellous Trades’ AW20
It's an age old question repeated by elders to you as a child 'What do you want to be when you grow up?' In fact it was a question that always brought irritation to my fledgling self when asked to me by my grandfather. However on reflection it's an important question and good to…
August 3, 2020
THE RENDEZ-VOUS
'Kids Digital Fashion Week' So how do you get started again when you've had an extended break from work? I've found returning to the world of kid's fashion really difficult - it just didn't seem relevant during this crisis. But kid's fashion is an industry like many others…
February 27, 2020
Pirouette One to Watch Award AW20 Winners
It's been a really interesting selling season covering the shows and finding our One to Watch winning Collections and Labels at Pitti Bimbo, CIFF YOUTH and Playtime New York. We have a very different new brand created by an established designer in the market; a brand that…
February 26, 2020
A look at… Repose AMS Collection no.9 “People”
Repose AMS SS20 Retro inspired photography has been a much loved trend in kid's fashion photography for some time now. There are exceedingly good campaigns however many can look very similar this is not the case for Repose Ams Collection no.9 campaign though. The fresh…
February 20, 2020
The HappySelf Journal
The consequences of social media on user's behaviour and mental health has never been more prevalent either in our conversations or on the news. But what can we do as parents to develop healthy behaviours for our children and promote awareness of their own happiness and that of…
February 15, 2020
Atelier Parsmei – Sustainable Mummy & Me
New kid on the block Swiss label Atelier Parsmei believe that ‘Every child should have the right to an education’ with this principle being at the origin of the label’s first collection. Ethical and sustainable Atelier Parsmei produce high fashion kid’s wear and womenswear. The…
February 14, 2020
LOVE : Calendar KID’s Covers by Molly Magnuson
Happy Valentines! Pirouette LOVE Calendar KID's Covers Shop the look...
January 28, 2020
One to Watch Award Collection SS20 CIFF – SOFT GALLERY
One to Watch ‘Collection' SS20 CIFF Award Winner interview: Soft Gallery 'A Place Under The Sun’ & ‘ Harvest Collection’ How many individuals make up Soft Gallery and what are your roles? We are a total of 15 individuals. Tine – Head of Design and CEO Lisette – Head…
January 23, 2020
Hannah & Tiff ‘SAPA’ AW20 collection at Playtime Paris
We love the campaign photography for the Hannah & Tiff AW20 collection entitled "SAPA". Colour rich with cheeky fun looks. Make sure to check out this weekend at Playtime Paris Booth L13.
January 23, 2020
Grass & Air debut at Playtime Paris
British Brand of children’s wellingtons, accessories and outerwear ‘Grass & Air’ will be making their debut at Playtime Paris this January. Having already established a firm foothold in the UK market with stockists including Liberty and independents such as Monkey McCoy to…
January 9, 2020
Atelier Parsmei AW20 Music is an Education – A sneak peek
Mauritius born Darshana Salvisberg strongly believes that both Mother and child ‘Mommy & Me’ can wear and enjoy luxury pieces that are respectful in their production and that benefits future generations. This belief and conviction lead Darshana to founding Atelier Parsmei -…