Store Profile: Norman & Jules – Brooklyn USA

With second waves leading to lockdowns across the globe supporting the independent stores is on our minds. Of course there are wonderful products and finds from larger online retailers, but the market would we be all the poorer without the diversity and personal curation that…

Store​ ​Profile: RollingKids, China

What​ ​is​ ​the​ ​name​ ​of​ ​your​ ​store​ ​and​ ​where​ ​it​ ​located? Our store’s name is RollingKids, and we currently have three physical stores in the cities of Shanghai and Changsha, China. How​ ​important​ ​is​ ​the​ ​location? Location is one of the most important…

Store Profile: Melijoe.com

Melijoe.com Company name : Melijoe.com Website : ww.melijoe.com Social media links: @melijoe.paris  Date of creation: 10 years ago Country of origin: Paris, France Country (ies) of delivery : Worldwide Name of owner/founder(s): Nathalie Genty Number of employees: Approximately…

YOYA, New York City.

Cristina Villegas opened children's fashion and lifestyle store YOYA back in 2002 after the birth of her first child Mila (see parent and child interview from 2011). Fast forward to 2018 and Yoya now has an online outlet. So what is it about this children's fashion gem in the…

Cherrypapaya

Independents opening their own flagship store seems to be something we are seeing with labels of late. This is not to say they are moving away from wholesale but rather creating a central base to project their brand identity. Also compared with wholesale and online it's a way to…