Simple and pure like childhood should be…Liilu Interview for Kid’s Wear Vol.49

Originally written for Kid's Wear Magazine Vol.49 The German-based label Liilu creates fresh dreamy muslin garments with a strong presence and the softest of touches - timeless, sustainable children’s wear simple and pure. Just as ‘childhood should be’ so says Sibylle. Sibylle…

In Conversation with hat designer Lorna Murray

Growing up in Perth, one of the world's sunniest cities required hat designer Lorna Murray to develop a degree of resourcefulness in order to cool down and escape the endless sunshine of the summer months. During her university days as an art school student Lorna used to…

The Nature of Business: BOBO CHOSES (Kid’s wear magazine Vol.48)

It's always hard to get your head around the spring/ summer collections dropping amongst the snow showers in mid-February. But that said the fresh visuals provide hope for a warmer future. Bobo Choses recently launched their first drop of the To Make a Garden SS19 collection. I…

NUNUNU X TUTU DU MONDE – Opposites Attract!

So it's true... opposites do attract! On the 1st of October 2018 skull loving minimalist's label Nununu and ethereal Australian tutu makers Tutu Du Monde will launch a collaborative capsule collection, tag line 'Where wonder, whimsy and dainty ballerinas meet bad-ass minimalist…

Agent series: Stephanie Jenner,

Stephanie Jenner started Le Passage showroom in New York at the beginning of 2012. She has over 20 years experience of working in the children's wear industry.

English at Your Desk & Little Creative Factory:

Like it or hate, the English language is key to communicating/ trading in the International market. Good communications skills translate to sales, poor communication skills cause confusion and hesitancy that can result in lost sales. Last Summer Cristina Fernandez designer and…

Agent Series: Birgir Birgisson, RHUBARB REPUBLIK.

For this the second part of our agent series we talk to Birgir Birgisson, owner of Rhubarb Republik, a Brand Agency which in their own words "creates social platforms between conceptual children brands and conceptual retailers all over the world".

Agent series: Ana Castán Puente, Tabata Kids Barcelona.

We start off our series on the role of the agent in children's fashion with an interview from Barcelona based Tabata Kids who represents the likes of Organic Zoo, Emile et Ida, Sleepy Doe and more. Any label looking to develop it's customer base will at some point consider…

THE POP-UP: We talk expectations, objectives & how to measure success!

The pop-up... We ask is it now an integral part of a brand's marketing strategy? Well according to PopUp Republic, the pop-up industry has grown to approximately $10 billion in sales. Pop-ups come in many different models from the small self-organised pop-up to larger collective…