Sophie & Mae

In 2010 Mae, aged 8 was a very independent and centred girl with a strong sense of self. Now 16, Mae has learnt that no matter what happens in life she has an internal strength to find creative solutions to overcome. Her mother, Sophie Demenge, founder of…


Michelle & Lola

In 2010 Lola age 6 lived in North London with her parents and younger sister Sissi. Lola is now 14, lives in the same house, and is a great swimmer. Her mother, photographer Michelle Marshall says “Parenting can be wonderfully fulfilling but a scary and…

cristina yoya nyc

Cristina & Mila

In 2011 Mila’s laugh was contagious, aged 9 yrs she was never scared to try new things or to involve others in her mini-social life. Her mother Cristina Villegas owner of Yoya & says “Nobody can really imagine how their kids will evolve over time, but mine…

Alejandra & Mateo

In 2012 when Mateo was 3 years old he was always singing, dancing and chatting! Now aged 9 Mateo loves acting and has lived in multiple countries. His mother, Alejandra Salvatore an architect, designer and the founder of says “Mateo surprises me all the…

Frederique Daubal - kid's hub las vegas by Playtime

KID’S HUB, Las Vegas. In conversation with Sebastien De Hutten

Playtime's latest offspring - Kid's Hub, Las Vegas. Playtime is heading West Stateside with a different show model to usual. Even the name has changed for this new location, KID'S HUB by Playtime. So why Las Vegas? And why the different model? We thought it important to find out…

Ari London

#Pirouette12Watch Award Winner Interview: Ari London

Fatimah Hussain is the designer and founder of Ari London. Our Pirouette One to Watch Award winner from Dot to Dot London believes that luxury and sustainability are qualities that should go hand in hand. An attitude that the big luxury labels seem to continue in having a…

Nununu x Tutu du Monde

NUNUNU X TUTU DU MONDE – Opposites Attract!

So it's true... opposites do attract! On the 1st of October 2018 skull loving minimalist's label Nununu and ethereal Australian tutu makers Tutu Du Monde will launch a collaborative capsule collection, tag line 'Where wonder, whimsy and dainty ballerinas meet bad-ass minimalist…

Stephanie Le passage showroom

Agent series: Stephanie Jenner,

Stephanie Jenner started Le Passage showroom in New York at the beginning of 2012. She has over 20 years experience of working in the children's wear industry.

Clare, Cristina & Little Creative factory team

English at Your Desk & Little Creative Factory:

Like it or hate, the English language is key to communicating/ trading in the International market. Good communications skills translate to sales, poor communication skills cause confusion and hesitancy that can result in lost sales. Last Summer Cristina Fernandez designer and…

Birgir Birgisson, RHUBARB REPUBLIK, Reykjavik Iceland

Agent Series: Birgir Birgisson, RHUBARB REPUBLIK.

For this the second part of our agent series we talk to Birgir Birgisson, owner of Rhubarb Republik, a Brand Agency which in their own words "creates social platforms between conceptual children brands and conceptual retailers all over the world".

Tabata Kids

Agent series: Ana Castán Puente, Tabata Kids Barcelona. Part 1 of 3

We start off our series on the role of the agent in children's fashion with an interview from Barcelona based Tabata Kids who represents the likes of Organic Zoo, Emile et Ida, Sleepy Doe and more. Any label looking to develop it's customer base will at some point consider…

Q&A Game: Alexandrar Klever - Photographer, Publisher KINDA Magazine, & Emily Swaeb - Agent RITS agency

Q&A Game: Alexandra Klever (Photographer/ Publisher KINDA Mag) & Emily Swaeb (Agent RITS agency)

Pirouette 10 questions game: Q&A between 2 players – 5 questions & 5 answers each. Both players are interviewer and interviewee. This time Alexandra Klever (A), Photographer/Publisher of KINDA magazine invites Emily Swaeb (E), agent to INDEE, Marcelo Burlon and DIADORA…