Bundle up!

Freshly arrived at Sweet William is Mormor's collection of cold weather comforts. Hand knit clothes with a personal touch made in Denmark and Bolivia. All made of soft, and warm alpaca wool. Perfect to bundle girls and boys of all ages in style.

A New Children’s Store in London : Amaia

Amaia was founded in 2005 by two London-based mothers : Amaia originally from Spain and Segolene from Paris. Seven years after the opening of the Chelsea store, Amaia's second lifestyle  boutique  arrives in Marylebone,  11 New Cavendish Street .

Numero 74 , what is Numero 74?

Founded by Poupy Sfez and Nancy Fanton, Numéro 74 is a new brand/e-store of  textiles and vintage furniture for children . The brand is based in Italy and Poupy and Nancy (who are Italian + cousins) divide their time between Italy, Thailand, France and Ibiza. Poupy focuses on…

Little Fashion Gallery exclusive e-store of H&M+ unicef children’s collection

Great news for Little Fashion Gallery  who has been chosen as the exclusive e-tailer of H&M’s much anticipated ‘All for Children’ collection, which launches on the site on 18 October 2012. Commenting on the news, Marie Soudré-Richard, Little Fashion Gallery’s founder says,…

Caramel baby & child store, Madison avenue NYC

Caramel Baby & Child are happy to announce the opening of their first store across the channel, bringing their chic British aesthetic to New York City.  The Store is located on Madison Avenue

Children’s store openings : London’s Buzzing !

London is buzzing, this week with the Design Festival and soon with Frieze Art Fair and the British Film Festival. The city is also welcoming a great new selection of children's stores  : Tin Lid opened in Bermonsey, No Added Sugar in Notting Hill. Now it's C de C - Cordelia de…

Want To be a Star?

Enter the Star System with Noeuf.com ! Red Star Body Bobo Choses, Star Crayons Colour me Fun, Super Star Dream Blanket Aden&Anais, 

No Added Sugar Store Opens In Notting Hill!

It's time for a visit to the No Added Sugar store, freshly opened in Ledbury Road , London (Notting Hill). This is definitely the most exciting news of the season! 

How Yayoi Kusama helped us yesterday morning

We had a pleasant surprise yesterday morning passing by Selfridges. The whole store windows are decorated with dots in honour of the new Louis Vuitton lie with Japanese artist Yayoi Kusama. 

Gastronomy + Children’s Fashion at Bonpoint Paris

The Paris Bonpoint flagship is impressive in size and displays an inspiring visual merchandising. The addition of  Japanese canteen Nanashi, which serves healthy organic bento boxes (owner Kaori Endo was formerly at Rose Bakery) will definitely make the place a top must-visit…

A Parisian boutique & show room for Moulin Roty

Moulin Roty is opening its first showroom / boutique in Paris. All the brand's wooden toys and little characters in a colourful and stylish atmosphere, for everyone to shop as well as for retailers to place wholesale orders. Next to Merci, Bonton and all the cool stores /…

Paris : 2 new stores to visit

Two new Parisian addresses to add to the children's stores list : Finger in the Nose, 11 rue de l'Echaude (in the heart of St Germain) Louis Louise, 83 rue du Cherche Midi (in St Germain, near Serendipity, another "must visit" store )