Soft Gallery Opening

Danish brand Soft Gallery known for its collaborations with artists from around the world, are opening their no.3 Soft Gallery Shop-in-Shop this week. To celebrate the new shop, they are having a competition for a 1500 DKK (145£/133€) gift certificate. 

Paris Windows : Arsene et les Pipelettes

A new children's boutique, Arsène et les Pipelettes is enriching the 6eme Arrondissement in Paris, a place already packed with gorgeous stores : Milk on the Rocks, Bonton, Zef, Pèpè, Paul Smith, Bonpoint to name just a few.  

Sweet William

It's the perfect month to visit Sweet William, our beloved e-store : free shipping on all orders over $100 for the month of December,  Bobo Choses, Dagmar Daley, Kidscase, Anais & I, Macarons and many more gorgeous brands. All products that you will be able to pass to…

Paul Smith Junior – Paris Opening

The first European Paul Smith Junior boutique, dedicated to children is opening in Paris. It will be the second in the world, after Tokyo. Is this choice motivated by the fact that Parisians spend more for their kids than Londoners? Or was this choice influenced by the fact that…

Caramel Baby&Child : Soho and Spitalfields

UK's super brand Caramel Baby & Child celebrates its 15th anniversary this year. On this occasion, they opened two new locations in London : a store in Soho and a pop up in London’s Spitalfields. Let us take you for a tour.

Sweet William : hello California!

Our favourite US children's retailer is growing : after Brooklyn, Manhattan and an e-store, they have just expanded to Los Angeles. Located  Silver Lake, a creative and inspiring area adjacent to Hollywood, the store displays a selection of independent designers who focus on…

Piùpiùchick store, Porto

Portuguese label Piùpiùchick just opened a store in Foz, the authentic and chic Porto neighbourhood by the sea. It's no surprise that the label was created by an architect, an engineer and a designer as the space is very cute and cleverly done.

New : Etiquette Store, Amsterdam

Launched in the US, label Etiquette has roots in Europe, as well as an office in Amsterdam - where they decided to open their first flagship store this month. The beautiful space that focuses on men's luxury basics also displays an adorable kids section, featuring baby and kids…

Stella McCartney Kids + Dover Street Market London

The cult London store by Comme Des Garçons, Dover Street Market,  opened 10 year ago...already!  To celebrate the anniversary, Stella McCartney created an exclusive line of T-shirts for children, sold in a cute pop up at the store.  It's on till October 4th...hurry up!

Teenagers can now shop at Kidsen, London

It is rather frequent to see boutiques and brands who launched with baby and toddler clothes increasing  their size range a few years later. For Kidsen London, it is a grand ecart time, as they are now adding clothes in sizes up to age 16, from brands including Little Remix,…

MIA – Design Per Bambini

New in Italy, MIA is an e-shop offering a selection of ecological, educational and beautiful products from all over the world.  

Boucle D’or Brussels, 10 years already!

Lots going on in Brussels this week around kids fashion! Celebrating its 10th anniversary, boutique Boucle d'Or  is throwing a party this Saturday (May 24) with Parisian artist By Virgo.