Danish shoe brand Angulus was founded in 1904 and has more than 100 years of experience in making shoes for little feet (and adults). Quality, design and comfort are very important to the brand : plantation crepe rubber soles, uppers made from the softest calf leather, shapes that allow children’s feet to move freely, with plenty of room in the toes for growing feet. A clean product with good money-value = A label to keep in mind!
A bit of history
The story of Angulus begins with Willy Madsen. Or rather, it begins with Willy’s father, who in 1904 opens a shoemaker’s workshop in Nørrebrogade in Copenhagen, Denmark. Willy is a schoolteacher at first and quite content with his job. It is only years later that he enters the story of his father’s company; – it is Willy who, in 1928, turns the shoe business upside down with the ergonomic Angulus shoe. In collaboration with doctors and physiotherapists, Willy develops a last with a rounded toe. The innovation gives children’s feet room to thrive and allows a natural muscular development. Fashion-conscious mums are shocked. They have rarely seen a shoe this ugly and cannot grasp the idea of this ergonomic non- sense. Children should wear nice little copies of their parents’ pointed shoes. Unsurprisingly, the ergonomic shoe does not sell well. Willy is disheartened, but one day his luck suddenly changes – as the story often goes. Willy’s big break is that he gets engaged to one of the great ballet stars of the time – the lovely Else Højgaard. The celebrity couple are seen in the glamour pages of the newspapers, which opens the doors to the distributors and turns Angulus children’s shoes into the talk of the town. The shoes are designed in Denmark and produced in Portugal, where 130 shoemakers oversee the production in the factory.
The designer behind Angulus
Where to buy Angulus?
In London Angulus shoes are available at Kidsen (111 Chamberlayne Road), Igloo (227 King’s Road) and online at www.kidsen.co.uk, www.iglookids.co.uk, www.childrensalon.com and www.angulus.dk.
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
You might also like
March 28, 2024
Sticky Lemon creates new clothes collection
Bold and colourful, Sticky Lemon is much loved for their range of bags and accessories. Now they've added clothes to the mix.I often get asked in interviews ‘what draws your attention to a…
March 27, 2024
Bobo Choses opens new flagship store.
New bricks & mortar store for Bobo Choses Bobo Choses has opened a new flagship store, Rambla de Catalunya, Barcelona, Spain & we are sending our congratulations! Here’s a little…
March 20, 2024
Do you know Little Cotton Clothes?
Quality collection with a hint of English countryside Sisters and mums, Imogen & Leonie threw caution to the wind after both starting a family by then starting to design their own kidswear…
March 1, 2024
Introducing ‘True Artist’, the new kidswear brand by Bobo Choses’ Founder Adriana Esperalba
True Artist is a new Spanish brand that offers a wide range of kidswear and accessories exploring the world of emotions, the virtual and the intangible through art. Their colourful designs are…
October 16, 2023
Pirouette Picks: 5 unisex kid’s halloween costumes to play in all year round.
Dressing up for Halloween and beyond Looking for a halloween costume for the kids. Why not invest in a costume from an independent brand that’s produced with quality and longevity in mind. In…
March 30, 2023
Pirouette picks: Bootstock, NL
Brands you should know: Bootstock January's wholesale tradeshow season was fantastic for discovering relatively young brands. Due to the pandemic many have not been able to show their collection in…
March 28, 2023
Mini Rodini x FILA launch – interview with founder Cassandra Rhodin
Today on Pirouette I’m talking with ‘the’ pioneer in sustainable and ethical kidswear, founder of Mini Rodini Cassandra Rhodin. Launched in 2006 Cassandra’s colourful designs are loved…
February 16, 2023
The Bright Company to close
It's very sad news to see that The Bright Company have decided to discontinue their label. The Bright Company produced sleepwear that lead the way with their organic cotton & sustainable/ ethical…
February 12, 2023
The Loft Showroom NYC – this weekend!
If you are in New York this weekend make sure to give a visit to The Loft showroom. A great group group of brands have collaborated to host their own wholesale showroom in the Big Apple. There you'll…