How many of the cult brands from your childhood are still around? If you think carefully, you will notice that a fair number disappeared, including Pan-am, Fruit of the Loom, Buster Brown, Tang Powder drink, etc. Unlike those, Petit Bateau, founded in 1893 and worn by generations of French kids is still alive. Still alive, still cult for many parents and their children as the interviews featured on Pirouette show it. I have to say that I am personally convinced by their quality and by their innovative style and communication. Row row row your boat!