Wellies : Think Different, Think Mooi en Lief !

Dutch brand Mooi en Lief decided that kids wellies should be well made and funky, allowing for feeling different, daring to stand out from the crowd, even to be a bit quirky. “Mooi en Lief” means “Beautiful and Sweet” just what every parent thinks of their child.

The brand philosophy is based on the firm belief that each child is individual and growing up is about discovery, finding yourself and creating a unique identity. It’s also about dreams and aspirations.

Their wellies are about making a statement and the brand also believes in creating experiences for kids to live their dreams and through these gain confidence to be different.

Florence Rolando

Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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Wellies : Think Different, Think Mooi en Lief !

Florence Rolando

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