Freshly opened in Brussels, Caramel is a shoe heaven. The stores carries brands like PèPè, Nathalie Verlinden, il Gufo, Petit Nord, Petit by Sofie Schnoor. Owner Ludovica Zagrebelsky explains her philosophy and her choices.
How did the idea of Caramel come to you? Caramel is a project I had in the back of my mind since I started buying shoes for my daughters. For many years I kept looking, inquiring, asking questions, tracking what’s new and here I am, 13 years later with boutique and my shoe selection.
How does your store look like and how do you welcome clients?The store is rather small, all white with a comfy grey couch. Clients can take the time to look at the shoe selection, enjoy a tea or a coffee, try the shoes on their children’s feet. But they can also just pop up quickly, take a pair to try it home and change if it’s not the right fit. As many times as needed. I want people to feel nice and welcome.
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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