We adore the set design and styling of this shoot for Luxury label Marie-Chantal SS17 collection which takes it’s inspiration from 70’s Hollywood and the classic glamour the period is renowned for. This retro-chic collection combines fresh tones with vintage vibes. The label concentrates on classic design for both boys and girls – with lightweight cashmere knits for the boys and silk party dresses for the girls. The shoot includes some beautiful wallpaper and tiles, so we had to find out where it all came from.
“This is my most playful collection yet, from my new exclusive Painted Flower print to classic Liberty prints and luxurious jacquards. Dreamy pastels and cool mint greens permeate through the collection recalling that chic, retro Beverley Hills vibe which is so on trend for this season.” Princess Marie-Chantal, Creative Director
Marie-Chantal SS17 shoot credits
Photography by Abi Campbell @abicampbellphotography
Art Direction by Eva Dziedzic de Aguirre @evaego77
Styling by Cimarron Young – @cimaronnyoung
Hair & make up by Amy Atkins – @amyatkinslife
The flooring and some of the wallpaper is by www.sminkthings.com / @sminkthings
Marie-Chantal was founded in 2001 by Princess Marie-Chantal of Greece, Creative Director; mother of five children, one girl and four boys.
At Marie-Chantal our aim is to curate children’s wardrobes to inspire stylish mothers and children. We design our children’s collections to celebrate the heritage and nostalgia of childhood – beautifully crafted clothes that children enjoy wearing.
Designed in London and crafted in the finest fabrics, our nostalgic and timeless clothes will see your children effortlessly through their childhood. We source the best fabrics, buttons and trims for our children’s collection. Our clothes are made to last and to be passed on to and enjoyed by siblings.
The collections are sold across three global channels: retail, wholesale and online – two bricks and mortar boutiques, and their e-shop, as well as being stocked in Harrods and Selfridges.
Katie Kendrick
Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.
With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.
She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.
Subscribe to Pirouette's monthly Newsletter.
You might also like
March 28, 2024
Sticky Lemon creates new clothes collection
Bold and colourful, Sticky Lemon is much loved for their range of bags and accessories. Now they've added clothes to the mix.I often get asked in interviews ‘what draws your attention to a…
March 27, 2024
Bobo Choses opens new flagship store.
New bricks & mortar store for Bobo Choses Bobo Choses has opened a new flagship store, Rambla de Catalunya, Barcelona, Spain & we are sending our congratulations! Here’s a little…
March 20, 2024
Do you know Little Cotton Clothes?
Quality collection with a hint of English countryside Sisters and mums, Imogen & Leonie threw caution to the wind after both starting a family by then starting to design their own kidswear…
March 1, 2024
Introducing ‘True Artist’, the new kidswear brand by Bobo Choses’ Founder Adriana Esperalba
True Artist is a new Spanish brand that offers a wide range of kidswear and accessories exploring the world of emotions, the virtual and the intangible through art. Their colourful designs are…
February 29, 2024
Jean Jullien’s ‘Paper People’ at Le Bon Marche Rive Gauche, Paris
If you're in Paris make sure to pop into Le Bon Marche, Rive Gauche - there you will encounter two gigantic blue paper people created by Jean Jullien. Art set in a retail space ensuring an enhanced…
October 16, 2023
Pirouette Picks: 5 unisex kid’s halloween costumes to play in all year round.
Dressing up for Halloween and beyond Looking for a halloween costume for the kids. Why not invest in a costume from an independent brand that’s produced with quality and longevity in mind. In…
March 30, 2023
Pirouette picks: Bootstock, NL
Brands you should know: Bootstock January's wholesale tradeshow season was fantastic for discovering relatively young brands. Due to the pandemic many have not been able to show their collection in…
March 28, 2023
Mini Rodini x FILA launch – interview with founder Cassandra Rhodin
Today on Pirouette I’m talking with ‘the’ pioneer in sustainable and ethical kidswear, founder of Mini Rodini Cassandra Rhodin. Launched in 2006 Cassandra’s colourful designs are loved…
February 16, 2023
The Bright Company to close
It's very sad news to see that The Bright Company have decided to discontinue their label. The Bright Company produced sleepwear that lead the way with their organic cotton & sustainable/ ethical…