Reading time: 1 min

 

It’s been a decade since the first Pop-up Stores opened in Paris, London and Berlin. The clever concept has spread all over the world and flourished over the years, giving brands the occasion to meet new customers without huge investments and giving customers a chance to shop in a more interactive and fun way.

***

If you are in New York this month, visit the Goat Milk Kidware Organic Pop-up Store (photo above), 524 Hudson Street (open till December 4, 10am-7pm).

 ***

 

If you are in Berlin, visit PlayLOVEPop, “the first traveling Pop-up boutique” featuring Atsuyo et Akiko, Esp no.1, Kicokids, Wovenplay, an exhibit by Anna Palma and much more. Until December 23, Rykestrasse 50, Prenzlauer Berg – Berlin.