Joshua Williams has over 8 years experience as a creative director, stylist and producer, a strong director’s eye and a great sense of business. Fashion Consort, his marketing/PR and advertising company bridges entertainment and fashion, and plays skillfully with cross-media and cross-cultural collaboration, bringing together diverse artists from varied backgrounds to produce outstanding events, editorials and ad campaigns. Joshua  asked his daughter Maddie, 11 years old, to be the creative director for this fashion story called “Les filles”. She hired her sister Maja, 8 years old and friends of the family, photographer Kah Poon + wife and illustrator Annie Poon to produce these very unique images. Bravo Maddie for your unique sense of style.



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