More evidence that the rejuvenation of bricks & mortar is underway. Paade Mode have just opened their flagship store in Riga. Carmel London has a new location on Madison Avenue in New York whilst at the weekend Charlie & Lu opened a new store in Essen. In a recent panel talk at Playtime, New York panelist Luc Lesire (brands, Like Flo & Nono) heralded this shift of consumers looking for the bricks & mortar customer experience.
As such we are seeing stores open with enthusiasm aiming to deliver unique customer experience, quality products & individual offerings of carefully selected labels.
Which takes us to Charlie & Lu and their new bricks & mortar store that just opened in Düsseldorf:
We will open our Kids’ Fashion Store on August 13th, 2022 in Essen-Rüttenscheid. We will offer high-quality, fun-loving and sustainable fashion here. Our goal is to create a shopping experience with an absolutely high quality of stay. Inspired by shops from the big cities, we have not only beautified the store but also the whole building with flowers on the facade. We would like to offer real shopping, Bricks & Mortar. high level is a good keyword here :-)
After more than 15 years in a fashion group in Düsseldorf, it was time to take our love of the topic into our own hands :-)
Sarah & Jan Ziebold founders, Charlie & Lu

Stocking brands: Play Up, Bobo Choses, Mini Rodini, Tinycottons, The Animals Observatory, Stella McCartney and more…
Charlie & Lu
Rüttenscheiderstrasse 200, 45131 Essen
Opening times Tues to Sat from 10 a.m. to 6 p.m., Saturdays until 2 p.m
https://charlieundlu.de
Katie Kendrick
Katie is a specialist in kids’ fashion and lifestyle, editor, consultant, content creator, and owner of Pirouette - a leading resource to the industry.
With a keen interest in both the business and creative aspects of the industry Katie has interviewed buyers, agents, stylists, designers, influencers, covered runway shows, produced trade show reports and curates thought provoking and engaging exhibitions.
She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.
Subscribe to Pirouette's monthly Newsletter.
You might also like
August 3, 2022
Caramel New York
Caramel opens store in New York It’s being said that bricks & mortar is back , it’s a discussion thread that we’ve been watching & following recently. Which makes it…
August 1, 2022
It’s Written in the Stars – The New Society FW/AW22 available now
It's Written in the Stars The New Society FW/ AW22 'It's Written in the Stars' was another really strong FW22 collection that caught our attention back in January 2022. Speaking with brand director…
June 2, 2022
Introducing Lolie
What is Lolie ? More than a kids’ store - Lolie is a new European marketplace with an irresistible blend of compelling content and unique product selection. Ranging from the much loved Spanish label…
May 31, 2022
Rent, Love, Return, Repeat – new platform launching Babu
Exclusive rental subscription service for designer baby and kids' fashion. There are lots of interesting new platforms launching in the kids' fashion & design sector currently. Set to launch on…
October 11, 2021
Kids O’Clock launch drop off at Caramel Notting Hill Store
If you find that your kid's drawers are beginning to fill up with discarded but once loved clothes it might be time to head off to the Caramel store on Ledbury road in Notting Hill. Bring your kid's…
February 28, 2021
Brexit talks:
Brexit talks with Stu Anderson, CEO of Young SolesKatie talks to Young Soles CEO, Stu Anderson about how post-Brexit things have changed for UK based fashion labels. Stuart…
August 27, 2020
The Babyshop Group Acquires Melijoe
The Babyshop Group acquires Melijoe - creating the global leader within premium and luxury kidswear Swedish premium children's e-commerce group, The Babyshop Group announced recently that they have…
December 18, 2019
Fashion Room Service x Little popup announce Xmas GLAM Edition event
Xmas Glam at Hilton, Athens Thursday 19 December from 5pm With Christmas just around the corner It's soon Pitti Bimbo time again - but before we show our flags in Florence Dimitra Zavakou of Little…
November 25, 2019
Repose AMS opens its first bricks & mortar store
Congratulations to Repose AMS who have opened their very first bricks and mortar store in the Molukken-straat located at the heart of east Amsterdam. A vibrant and culturally diverse location…