It’s the perfect month to visit Sweet William, our beloved e-store : free shipping on all orders over $100 for the month of December, Bobo Choses, Dagmar Daley, Kidscase, Anais & I, Macarons and many more gorgeous brands. All products that you will be able to pass to siblings and even to friends after, for their quality is top notch and their design irresistible.
Shop it on sweetwilliamltd.com. National (US) and international deliveries.
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
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November 19, 2014
Sweet William : hello California!
Our favourite US children's retailer is growing : after Brooklyn, Manhattan and an e-store, they have just expanded to Los Angeles. Located Silver Lake, a creative and inspiring area adjacent to…
October 6, 2014
So Colorful Sweet William!
If you like knits + vibrant colors, Sweet William is your perfect destination today : they have just received a wonderful assortment for babies and children by Cabbages and Kings, Boy+Girl, Noe…
August 27, 2013
Cool Arrivals @ Sweet William
Focus on two great West Coast brands, rooted in the American tradition of outdoor, functional, comfortable clothes. Boy + Girl and ESP n.1's new collections freshly arrived at Sweet William in…
June 24, 2013
A new address for Sweet William
The Williamsburg sweet william store just changed address. You will now find them at 324 Wythe Avenue (between South 1st and Grand - Brooklyn), in a larger space.
February 12, 2013
Fruit Salad at Sweet William!
New York based boutique and e-store Sweet William just received a fresh new delivery from Bobo Choses' Spring Summer 2013 collection. Bronagh Staley, founder and owner of Sweet William comments :…
April 23, 2012
Sweet Showers!
April Showers - One of the most interesting brands of the moment. Available at Sweet William. The shoes are gorgeous!
August 27, 2011
A sweet (William) interview
. . . . I am a big fan of Bronagh Staley (owner of Sweat William) for she has such a great eye in spotting cool new brands and displaying them in a tasteful fun way. Clic here to read an interview…
October 27, 2010
Sweet William in Manhattan
It's official now...Sweet William just opened their second store, located in Manhattan this time. Great news! Sweet William, 85 Kenmare Street, New York sweetwilliamltd.com
September 27, 2010
Sweet William loves Bobo choses
Fresh arrival at Sweet William. Bronagh Staley, owner of the Brooklyn boutique and e-store recommends : "Strike a playful note this season with Bobo Choses' vibrantly colored and poetic sweaters…