Sweet William in Manhattan

It’s official now…Sweet William just opened their second store, located in Manhattan this time. Great news!

Sweet William, 85 Kenmare Street, New York sweetwilliamltd.com

Florence Rolando

I founded Pirouette Blog in November 2008. Today I am a contributor, looking with delight how the blog is developing with Katie as the new boss!

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May 5, 2015

Sweet William

It's the perfect month to visit Sweet William, our beloved e-store : free shipping on all orders over $100 for the month of December, Bobo Choses, Dagmar Daley, Kidscase, Anais & I, Macarons and…

November 19, 2014

Sweet William : hello California!

Our favourite US children's retailer is growing : after Brooklyn, Manhattan and an e-store, they have just expanded to Los Angeles. Located Silver Lake, a creative and inspiring area adjacent to…

August 27, 2013

Cool Arrivals @ Sweet William

Focus on two great West Coast brands, rooted in the American tradition of outdoor, functional, comfortable clothes. Boy + Girl and ESP n.1's new collections freshly arrived at Sweet William in…

June 24, 2013

A new address for Sweet William

The Williamsburg sweet william store just changed address. You will now find them at 324 Wythe Avenue (between South 1st and Grand - Brooklyn), in a larger space.

February 12, 2013

Fruit Salad at Sweet William!

New York based boutique and e-store Sweet William just received a fresh new delivery from Bobo Choses' Spring Summer 2013 collection. Bronagh Staley, founder and owner of Sweet William comments :…

April 23, 2012

Sweet Showers!

April Showers - One of the most interesting brands of the moment. Available at Sweet William. The shoes are gorgeous!

August 27, 2011

A sweet (William) interview

. . . . I am a big fan of Bronagh Staley (owner of Sweat William) for she has such a great eye in spotting cool new brands and displaying them in a tasteful fun way. Clic here to read an interview…

March 10, 2011

Taking you to Sweet William, New York

When Sweet William opened in Brooklyn a couple of years ago, it was a great success. The store, created by Bronagh Staley Maguirre, a former editor at Cookie Magazine and designed by her…

September 27, 2010

Sweet William loves Bobo choses

Fresh arrival at Sweet William. Bronagh Staley, owner of the Brooklyn boutique and e-store recommends : "Strike a playful note this season with Bobo Choses' vibrantly colored and poetic sweaters…

Sweet William in Manhattan

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