Windows, Selfridges London

Oxford Street super models.

Florence Rolando

I founded Pirouette Blog in November 2008. Today I am a contributor, looking with delight how the blog is developing with Katie as the new boss!

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September 23, 2014

Teenagers can now shop at Kidsen, London

It is rather frequent to see boutiques and brands who launched with baby and toddler clothes increasing their size range a few years later. For Kidsen London, it is a grand ecart time, as they are…

October 31, 2012

A New Children’s Store in London : Amaia

Amaia was founded in 2005 by two London-based mothers : Amaia originally from Spain and Segolene from Paris. Seven years after the opening of the Chelsea store, Amaia's second lifestyle boutique…

April 14, 2012

Fashion can be boring, with way too serious, provocative or arrogant ad campaigns. A few brands succeed in marrying humour and fashion (Moschino, Vivienne Westwood, Jean-Paul Gaultier) while some are…

November 22, 2011

Three good reasons to visit Selfridges

. 1&2. French brand La Cerise sur le gateau just joined - 3. The white christmas windows, and particularly the giant orchid in a snow storm by Marc Quinn - 4. A brand new Caramel Baby &…

March 28, 2011

Spring windows & store displays, NY-Paris-London

Yoya New York Blanc d'Ivoire, Paris Zef, Paris (Le Marais) Bobo Kids, Elystan Street - London

March 9, 2011

Bonpoint @ Selfridges

Bonpoint just announced the imminent opening of its shop-in-shop at Selfridges & Co, London - 400 Oxford Street. That's good news, however it would be marvelous to get a bit more : a real…

September 15, 2010

Window special

Special shoe theme for the windows at Selfridges : the color and narrative side... ... the natural tones and conceptual side, by James Plumb

July 21, 2010

“Neutral” windows at Selfridges, London

New windows at Selfridges, entitled "Neutral". A nod to Bourgeois/Boltanski/Beuys in some places. Minimalism, repetition, collection, rough materials, neutral tones. Far from the bling, it is…

March 10, 2010

Happy spring London windows

Explosion of colors : Brazilian carnival, merry go round at Mulberry and Liberty Dreamlike pompons and surrealist manifesto at Liberty Paper dolls at Hermes