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Founded in 2006 by Carol Chyau (from Taiwan) and Marie So (from Hong Kong), Shokay aims to be China’s first socially responsible lifestyle brand. The products, for adults, children and home, are made from 100% yak down sourced sustainably from Tibetan herders in Western China. Unlike wool, yak down is extremely soft, does not itch, and is comparable to cashmere. Shokay’s flagship store in Shanghai is located in Tianzifang, a popular creative shopping center in lively Taikang Road, and the collection is also carried in over 100 stores in 10 countries. If you visit Shanghai, don’t miss Pin Wei, a fun design store at Art Deco building 1933, formerly an abattoir, and now a Shanghai hot spot where you can eat, drink, see art and shop local products. Pin Wei carries a great selection of Shokay’s home collection.