Fort William, beautiful simple loungewear for kids

US famous retailer Sweet William just released their first-ever original line — it's called Fort William and it's beautiful, simple loungewear for kids.

A sweet (William) interview

. . . . I am a big fan of Bronagh Staley (owner of Sweat William) for she has such a great eye in spotting cool new brands and displaying them in a tasteful fun way. Clic here to read an interview of Bronagh, published on The Inside Source. .

Sweet William loves Bobo choses

  Fresh arrival at Sweet William. Bronagh Staley, owner of the Brooklyn boutique and e-store recommends : "Strike a playful note this season with Bobo Choses' vibrantly colored and poetic sweaters and cold weather accessories".

Tada!Shop : Pirouette’s “Editor’s picks”

Tada! Shop really brought a new model to the market, with an e-store/magazine merge concept combined with "create and buy your own look". The result is a lively and interactive platform, a stimulating virtualboutique allowing the precious "shopping experience", so far missing…

April Showers by Polder

  Freshly arrived at Sweet William is  French label "April Showers by Polder" by  sisters Madelon Lanteri-Laura and Natalie Vodegel. " Soft, pretty accessories in either neutral or bright, sparkling colors that catch the eye define this collection which also includes beautiful…

Fiontan Staley, 3 years old, Brooklyn

Pirouette is happy to feature another boy's interview! Fiontan is the son of Bronagh Staley, former fashion editor at Cookie Magazine and owner of Sweet William, a children's clothing store in Williamsburg, Brooklyn. Bronagh always find the cutest and most innovative brands on…