On the success of Scandinavian Brands

Since I moved from the US to the UK four years ago, I was struck by the strong presence of Scandinavian brands, by their huge success - almost a cult thing one might say. I started asking around for the reasons of such a success; the words “comfortable, functional, fun, honest,…

New e-store, made in Switzerland

  . Name of the e-store: Boutikids.ch Country: Switzerland Date of launch: September 16, 2011 Name of the founder: Inga Aellen & Daniela Raia. Inga is mother of 4 year old twins — Jan and Sven. She worked in marketing & communication, sales and brand…

Mika, 6 ½ – San Francisco Bay Area, USA

Mika is a creative and sensitive little soul. She is always making presents to give away as she just enjoys expressing herself to others and seeing her recipient’s surprised smile. She sings and plays piano constantly but she is known for playing her drum-set which she’s been…