Have Yourself a Merry Little Christmas with Sweet William

Recently we got in touch with children's clothing store owner Bronagh Staley to find out her favourite picks for Christmas, and to ask the very serious question we should all be asking ourselves at this time of year, am I on Santa's good or bad list ?

Playtime Paris, 17th edition coming soon

Time to book the plane and train tickets for Playtime Paris, due on January 31 to February 2 at Parc Floral de Paris. The show will welcome 440  international brands around children's fashion/decor and maternity. Here's a quick preview of this 17th edition, the largest since the…

So Colorful Sweet William!

If you like knits + vibrant colors,  Sweet William is your perfect destination today :  they have just received a wonderful assortment for babies and children by Cabbages and Kings, Boy+Girl, Noe & Zoe, Macarons, Kidscase and Degen. All on Pirouette's fav brands list. Retail…

Boucle D’or Brussels, 10 years already!

Lots going on in Brussels this week around kids fashion! Celebrating its 10th anniversary, boutique Boucle d'Or  is throwing a party this Saturday (May 24) with Parisian artist By Virgo.  

Oona Carysse, 4 Years old – New York, USA

I welcome two ladies with delicious names today. Oona is a highly spirited trilingual kid  filled with curiosity. She loves her Isadora Duncan dance class, anything to do with a pool, playing at the park with her friends, and drawing monsters and rabbits. Jeanne Omlor her mother…

Ten years for Kidscase….

It's been ten years already that the Dutch company Kidscase was founded. A small independent company, Kidscase cooperate with factories that work with respect for their people and for our planet. They create tranquil, versatile and fashion-forward children’s clothes for boys…

Brussel, in Antwerp

  Founders of the brand Maan, Vicky Vinck and Evelyne De Brock opened a children's store in Antwerp named Brussel at the beginning of this year. The 60 sq meter boutique is filled with very absolutely gorgeous kids brands : Anne Kurris, Finger in the nose, Kidscase, Maan,…