English at Your Desk & Little Creative Factory:

Like it or hate, the English language is key to communicating/ trading in the International market. Good communications skills translate to sales, poor communication skills cause confusion and hesitancy that can result in lost sales. Last Summer Cristina Fernandez designer and…

Store Collaboration: Smallable x Isetan – East meets West in Tokyo & Paris

It's wonderful to see French concept-store Smallable and Japanese department store Isetan join forces to promote the best of Japanese and European children's fashion. Starting March the 14th and running until April the 4th, 2018 Isetan will welcome 
a Smallable pop-up shop in…

“A children’s company helping children….isn’t that just logical?” a little goes a long way!

A while back Tina Tuchinda replied to a question I posed about her company donating a proportion of all sales to support abused & neglected children. Tina's answer , really struck a cord. ... "A children’s company helping children….isn’t that just logical?". Yes, it makes so…

Playtime Paris, 18th edition – July 2015 (S/S16 collections)

After every visit to Playtime Paris, I come back home energised and very keen to write about all the wonderful things I've seen. An increasingly hard task, as the show keeps growing, while maintaining its selection at a high level of quality and creativity. This means alleys and…

Lili Bettens, PR & Social Media services

Surfing on the Spanish creative wave, Belgium born Lili Bettens just opened a new PR agency in Barcelona. Clients include Finger in The Nose, Bellerose, Chaussures Clotaire, PePe, Little Creative Factory, Du Pareil au Même. Lili explains why Social Media is at the heart of Lili…

Playtime Paris, 17th edition coming soon

Time to book the plane and train tickets for Playtime Paris, due on January 31 to February 2 at Parc Floral de Paris. The show will welcome 440  international brands around children's fashion/decor and maternity. Here's a quick preview of this 17th edition, the largest since the…

Little Creative Factory : ready for Playtime New York

Spanish brand Little Creative Factory launched their F/W 14-15 collection at Playtime Paris last month, and is getting ready for Playtime New York. This young company has a lot of positive energy and the enthusiasm of Cristina Fernandez and Esther Villanueva, founders/designers…

What’s up Playtime?

Lots of exciting things going on for Playtime, the most creative and dynamic children's trade shows in Paris, New York and Tokyo : PlayWithDesign is back in Paris - Playologie, a virtual trade show and fantastic B2B tool is in preparation (launching in June 2014) - Playtime…

Sweet Sale : Baby Clothing

Memorial Day Sale at Sweet William : a 15% discount until Monday. Here's Pirouette selection of sweet baby clothing.

Little Creative Factory Barcelona

What's new at Sweet William? The arrival of Little Creative Factory and their exuberant collection entitled "Playing Under Construction". Simple, retro-inspired styles, full of personality and creative flair.