Fashion Revolution Week

This week is Fashion Revolution Week, the #whomademyclothes campaign which takes place in April falls on the anniversary of the Rana Plaza factory collapse, which killed 1 138 people and injured many more on 24th April 2013. As a result this is the day 'Fashion Revolution' was…

Is Kidswear Declined Into Adult’s The Way To Go?

There was a time when adult brands were launching their own kids lines, one after the other : Dolce & Gabbana, Stella McCartney, Burberry, Chloé, Marni, etc. The opposite model - "mini-me" going to "maxi-me"  - is a more recent trend, as a bunch of cool brands show us:…

Macarons : Colourful, Soft, Exquisite Clothes For Children

German brand Macarons was created 5 years ago. Today  it is one of the most creative childrenswear label, offering a range of all organic products made in Germany and Switzerland.

Playtime Paris, 18th edition – July 2015 (S/S16 collections)

After every visit to Playtime Paris, I come back home energised and very keen to write about all the wonderful things I've seen. An increasingly hard task, as the show keeps growing, while maintaining its selection at a high level of quality and creativity. This means alleys and…

Macarons for babies, kids and parents

Family is the most exciting project in life for Julie Carol and Veit, the creators of Macarons. "Love is what holds it all together", they say and this is probably why love is reflected in the clothing they develop : beautiful, soft, comfortable, made out natural materials,…

Macarons x Chapter 2

Innovative and buzz-generating brands Macarons  and Chapter 2 have decided to team, hurray! Both  share a passion for high quality, natural materials, regional craftsmanship and avant-garde design.  The fruit of this co-creations are stylish boot JOY and the matching belt…

Playtime Paris, 17th edition coming soon

Time to book the plane and train tickets for Playtime Paris, due on January 31 to February 2 at Parc Floral de Paris. The show will welcome 440  international brands around children's fashion/decor and maternity. Here's a quick preview of this 17th edition, the largest since the…

Formidable Family Kohlhoff

Founders of organic childrenswear brand Macarons, Julie Carol and Veit Kohlhoff, live in Stuttgart with their two daughters Cleo and Cecile. Citizens of the world, creative and talented green entrepreneurs, travellers, food lovers, Julie & Veit have a strong work ethic,…

So Colorful Sweet William!

If you like knits + vibrant colors,  Sweet William is your perfect destination today :  they have just received a wonderful assortment for babies and children by Cabbages and Kings, Boy+Girl, Noe & Zoe, Macarons, Kidscase and Degen. All on Pirouette's fav brands list. Retail…

Macarons : what it means to be Eco-conscious

Avant-garde and Eco-Couture brand Macarons  from Germany was at  Pitti Bimbo and Playtime Paris earlier this year. This beautiful collection is organic, and based on fair trade principles. We asked Julie Carol Kohlhoff, owner of the brand, to explain her deep beliefs and what it…