Norman and Jules children's shop

Store Profile: Norman & Jules – Brooklyn USA

With second waves leading to lockdowns across the globe supporting the independent stores is on our minds. Of course there are wonderful products and finds from larger online retailers, but the market would we be all the poorer without the diversity and personal curation that…

The Smelling bees - Society of Scent in the Bronx NYC

The Society Of Scent – Scent Creation Lab

It's Friday the 2nd of August and I'm sitting on the Subway en route to the Bronx, once known for its gang activities and its poverty stricken neighbourhoods. In recent years though this former poster boy for urban decay has witnessed significant development, and so it is that I…

Sugar Loaf founder Danielle

Introducing Sugarloaf, the consciously-curated concept store for little ones

When Florence was in NYC for Pirouette she met up with Danielle Delaloye owner and founder of consciously-curated concept store for little ones at the The Hudson Collective. Interested in Danielle's curated selection Florence interviews Danielle to find out more.

Hilda af Klint Paintings for the future exhibition guggenheim swans

Hilma af Klint: Paintings for the future

Paintings for the future GUGGENHEIM, New York. Oct 12th 2018- April 23 2019 Ground breaking Swedish abstract artist Hilma af Klint was convinced in the early 1900's that the world was not ready to understand her work, so she stipulated that her work should not be shown for…

Scimparello magazine Petra Barkhof

Travel: Scimparello goes to NYC & LA, work or play?

Petra Barkhof children's fashion stylist & editor today releases her second edition of Scimparello Magazine. Going back in time to a very very hot August in NYC what a pleasure to share the Big Apple experience with Petra and gang. We worked a lot, moaned about the heat a…

Frederique Daubal - kid's hub las vegas by Playtime

KID’S HUB, Las Vegas. In conversation with Sebastien De Hutten

Playtime's latest offspring - Kid's Hub, Las Vegas. Playtime is heading West Stateside with a different show model to usual. Even the name has changed for this new location, KID'S HUB by Playtime. So why Las Vegas? And why the different model? We thought it important to find out…

Conscious and Entrepreneurial School in New York

Unleashing the creative potential of all generations through design is the purpose of the school WeGrow, created  by BIG DK.

Stephanie Le passage showroom

Agent series: Stephanie Jenner,

Stephanie Jenner started Le Passage showroom in New York at the beginning of 2012. She has over 20 years experience of working in the children's wear industry.

Playtime New York #17

Playtime New York #17 preview

This time it's New York's turn to host Playtime, the show kicks off this Sunday 5th and runs until Tuesday 7th August. Pirouette will be there to cover Playtime NY #17 and look for our final Pirouette One to Watch Award Winners for the SS19 season. 180 brands will be exhibiting…

Carly Connors with her mum Rachel, and brother Jackson

Parent & Child: Rachel, Carly Connors (child model, & actress in the film The Goldfinch) & Jackson (Sports enthusiast)

On my last visit to New York I had the privilege of meeting the lovely Rachel Roberge Connors & her beautiful daughter Carly on a shoot at Molly Magnuson's studio in Brooklyn. Carly is incredibly shy in person, but in front of a camera she transforms into a bright shiny…

Cristina Villegas owner at Yoya store New York. Children's fashion and lifestyle.

YOYA, New York City.

Cristina Villegas opened children's fashion and lifestyle store YOYA back in 2002 after the birth of her first child Mila (see parent and child interview from 2011). Fast forward to 2018 and Yoya now has an online outlet. So what is it about this children's fashion gem in the…

Pirouette show report Playtime New York #16 AW18 / FW18

Show report: Playtime New York #16 AW18 / FW18

It was a dark rainy Sunday in New York for the 16th edition of Playtime New York but it didn't hamper the vibrancy of the show. In fact Playtime registered a new attendance record of 2,114 professional visitors with the majority (45.3%) attending on the first day. As we stated…