As Gucci commits to going fur free we share some great Faux Fur in kid’s fashion #CoupDeCoeur AW17

It was big news from luxury Italian label Gucci last month when they announced their plan to stop using fur from 2018. It may be almost 30 years since PETA started campaigning against the use of fur in fashion but according to animal welfare campaigners, this is a huge 'game…

Children’s Brands in New York : 12 great names showing at Hudson Studios

This group of twelve brands - among the most beautiful and respected names in children's fashion, have decided to join forces and show at the Hudson Studios, NY from February 12th till 14th. Atsuyo et Akiko , Bobo Choses, Makie, Goat Milk, Lucky Fish, Jess Brown, Tamar…

Sweet William Brooklyn Sample Sale

Fans of Bobo Choses, Nico Nico, Boy + Girl, Popupshop, it's time to rush to Williamsburg for the great Sweet William sample sale!

What’s new, New York ?

I am getting ready for a trip to New York : four days in the Big Apple to visit the kids Trade Show Playtime (work), the Armory Show (pleasure) and to see what's new in this vibrant city. I have asked around what's new, what I shouldn't

Upper East Side's Pachute

    Sharone Komoroff opened Pachute on May 2nd 2010. It’s a small boutique , about 400 square feet/35 m2, with a beautiful assortment of carefully selected brands : Oeuf, Nico Nico, Lamantine, Egg, Atsuyo et Akiko, Tane’ and Jess Brown. Pachute carries jewelry and…

Playtime New York, 3rd edition

From comments I gathered visiting Playtime New York on its last day, the show was rather successful : very busy Saturday, quiet on Sunday (all buyers at ENK, or at the beach?) and busy again Monday morning. In general, exhibitors reported that taking into account the…

Mint, a cool new store in California

  .     . . California has a new cool boutique called Mint. Three months ago, Cecile opened a 800 sq ft space in Mill Valley, the most magical forest town with some of the tallest, most ancient trees in the world - a short drive from San Francisco. . a space celebrating…

Trade Show report : Playtime New York

    This second edition of Playtime New York featured about  60 children's brands and some maternity wear. A fair amount of excellent US brands : Dagmar Daley, Atsuyo et Akiko, Jess Brown, Kicokids, Lucky Fish, Lucky Wang, Makie, Nico Nico, Winter Water Factory, Wovenplay, as…

Taking you to Sweet William, New York

  When Sweet William opened in Brooklyn a couple of years ago, it was a great success. The store, created by Bronagh Staley Maguirre, a former editor at Cookie Magazine and designed by her husband Peter, artist, features an attractive mix of US and European brands. A…

Fiontan Staley, 3 years old, Brooklyn

Pirouette is happy to feature another boy's interview! Fiontan is the son of Bronagh Staley, former fashion editor at Cookie Magazine and owner of Sweet William, a children's clothing store in Williamsburg, Brooklyn. Bronagh always find the cutest and most innovative brands on…