Playtime 25th edition – A focus on the Family

It’s time for the 25th edition of Playtime Paris and it’s all about ‘Family’. Of the 548 brands at the show 418 brands will be returning, whilst 130 are first time exhibitors. The lifestyle section of the show will expand taking over another area near the South entrance as well…

Show Report: Playtime Paris #24 SS19

The 24th edition of Playtime Paris was an expansive show with a large range of new and existing brands to try and see. Whilst the show was jam packed with some great collections it was also incredibly hot! Playtime Paris #24 saw an increase in super stands, super strong…

Screen Capture: Modern Beauty?

Pirouette returns to Playtime Paris to curate the second edition of the Screen Capture series. This time the exhibition explores the theme of Modern Beauty. Beauty... physical, nature, behaviour, in a world where we can now add a filter, instantly display our like or dislike,…

Store Collaboration: Smallable x Isetan – East meets West in Tokyo & Paris

It's wonderful to see French concept-store Smallable and Japanese department store Isetan join forces to promote the best of Japanese and European children's fashion. Starting March the 14th and running until April the 4th, 2018 Isetan will welcome 
a Smallable pop-up shop in…

Playtime Paris #23 more than a trade show, socially conscious & creative!

For this edition #23 commencing Saturday the 27th of January at the Parc Floral de Paris Playtime Paris embraces the theme of mutation 'changeover'. Throughout the three days there will be over 540 brands to discover, including 100 new exhibitors. With this edition's trends:…

Time for the 22nd edition Playtime Paris!

Show season is well and truly underway. Next it's the 22nd edition of Playtime Paris which opens it's doors at 9.30am this Saturday. 520 fashion and lifestyle brands will be presenting their ss18 collections and new product lines. But you may ask what should I be looking out for…

Paris City Guide for Families: URBANITO

Planning a trip to Paris this Summer en famille ? if it's a yes then the URBANITO Paris Family City Guide would be a very useful travelling companion. This well conceived guide is aimed at making France's capital city a fun, cultured and stress free experience with the kids. It…

Pirouette One to Watch Winners: Playtime Paris

Playtime Paris had over 500 labels exhibiting this time round so finding the Pirouette One to Watch winners took a bit of footwork, but boy was it worth it. It's important to say how impressed we were with the brands in the 'New Now' space, the emerging talent in this section…

Paris Launches Le Grand Musée du Parfum

It's the new museum that everyone is talking about in fashion circles : Le Grand Musée du Parfum, located in 73 Rue du Faubourg Saint-Honoré, in a historic mansion that was formerly home to Christian Lacroix’s headquarters.

Formidable Violaine – Paris

Violaine, her husband Benoit and their son Achille live in Paris 18eme (next to Le Sacre Coeur). Violaine Belle-Croix has a passion for magazines, no matter if paper or online, well established or emerging, related to kids or to adults. She contributes to many publications…

Jenna & Olive – The style icons who made my day

Creative director and President of J Crew Jenna Lyons with son Beckett. Photos Martine Fougeron. Click here to read the full article about Jenna Lyons in NY Mag. .... Olive in her Sunday Best, wearing authentic 70s shirt and 80's hairslide from Porte de Clignancourt, Paris.…