Lili Bettens, PR & Social Media services

Surfing on the Spanish creative wave, Belgium born Lili Bettens just opened a new PR agency in Barcelona. Clients include Finger in The Nose, Bellerose, Chaussures Clotaire, PePe, Little Creative Factory, Du Pareil au Même. Lili explains why Social Media is at the heart of Lili…


Brand Name : Piupiuchick Website : Date of Creation : September 2012 Country of Origin & Production : Portugal Name of owners : Inês Pimentel, Mariana Pimentel & Marta Moreira

Play is Work at Playtime

Present for the first time at Playtime Paris this July, London brand Play is Work will showcase its capsule collection of of ethically sourced leather pieces. The designer Kaija Vogel has just enriched the range with great skirts, inspired by the traditional « foustanella » folk…

Mis Crios, A Playtime Paris Must-See Collection

Finnish designer Cecilia Sörensen will present her first children's collection called Mis Crios at Playtime Paris  next month. A sweet collection produced in Barcelona, where Cecilia lived for 14 years before moving back to her native Helsinki.

Wolf & Rita

Brand name : Wolf & Rita , Company name : IC MEFRI, Lda Date of creation : 2013 Country of origin + production : Portugal Name of the founders : Claudia Rocha and Sonia Rocha

Ropachica, for girls 8 to 16

Carola Huidobro studied fashion design in Madrid and worked 16 years as accessories designer. Five years ago she launched Ropachica, a brand that targets girls aged 8 to 16. A interesting, growing segment with still only few players.

HBB Industria Argentina + Lucky Fish

If you are in love with creative tee-shirt and all things handmade, this collaboration is just for you : a small line of T-shirts by HBB Industria Argentina + Lucky Fish.   

Luluzulu, accessories for children and home

Scottish brand LULUZULU will be showing at Playtime Paris this week end and we can't wait to visit them. Their  children and home collection reveals love of mischievous imagination and good-natured adventure.

Organic children’s brand Noch at Playtime Paris

Organic clothing line for babies NOCH mini  was founded in 2010 by designer Jina Jang. The label, based in New York, will be showing at Playtime Paris (July 5, 6, 7).  

Little Creative Factory : ready for Playtime New York

Spanish brand Little Creative Factory launched their F/W 14-15 collection at Playtime Paris last month, and is getting ready for Playtime New York. This young company has a lot of positive energy and the enthusiasm of Cristina Fernandez and Esther Villanueva, founders/designers…

Oyu Moyu : A World of Knitted Stories

New children's brand Oyu Moyu created by Mongolian designer Oyuna Tserendorj and her three year old son.  A delicious story with equally wonderful products that launched online in November 2013 and at Playtime Paris last month.

Nostalgia – Soft Gallery SS14

The SS14 collection by Soft Gallery, called Nostalgia, is spun around childhood memories beautifully made into strong prints and beautiful hand embroideries.  A wide line-up of visual artists collaborates with the brand, shaping new unique and poetic items for children, women…