Playtime Paris, 17th edition

Playtime Paris, 17th edition coming soon

Time to book the plane and train tickets for Playtime Paris, due on January 31 to February 2 at Parc Floral de Paris. The show will welcome 440  international brands around children's fashion/decor and maternity. Here's a quick preview of this 17th edition, the largest since the…

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Shampoodle

Brand name : Shampoodle - Company name : Shampoodle AB Date of creation : 2006 Country of origin :  Sweden - Countries of production : Mainly India, a few things made in France, Estonia and China. Name of the founders :   Helene Stevenberg and Jakob Wästberg Number of employees…

On the success of Scandinavian Brands

Since I moved from the US to the UK four years ago, I was struck by the strong presence of Scandinavian brands, by their huge success - almost a cult thing one might say. I started asking around for the reasons of such a success; the words “comfortable, functional, fun, honest,…

Caspar, 5 years old & Tim Wästberg, 3 – Stockholm, Sweden

Shampoodle is the contraction of shampoo and poodle, which seems so logical; the name imposed itself to Helene Stevenberg & Jakob Wästberg, the founders of the funky Stockholm based children's brand, as a reminder that they once had the idea of creating a pet beauty salon in…

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