Cissy Wears X Bobo Choses

There are a few holy grail shops for brands small and Large on the childrenswear circuit, shops all labels aspire to be carried by, shops that can make or break you as a brand, shops that have their ever-evolving-finger on every pulse, trend and fleeting whim on the market –…

YOYA, New York City.

Cristina Villegas opened children's fashion and lifestyle store YOYA back in 2002 after the birth of her first child Mila (see parent and child interview from 2011). Fast forward to 2018 and Yoya now has an online outlet. So what is it about this children's fashion gem in the…