October 1, 2013
Have you heard of Treehouse?
Founder of Sweet William, Bronagh Staley always spots the new and most interesting childrenswear brands on the market. This season, she selected TREEHOUSE, the baby collection of Belgium designer Anja Schwerbrock.
June 18, 2013
Fanny Belette’s delicious baby knits
The collection of Fanny Belette was a good surprise at the last Playtime New York. The refined and comfortable baby clothing inspired by traditional designs and produced in Peru just reached the shelves of Sweet William.
August 27, 2011
A sweet (William) interview
. . . . I am a big fan of Bronagh Staley (owner of Sweat William) for she has such a great eye in spotting cool new brands and displaying them in a tasteful fun way. Clic here to read an interview of Bronagh, published on The Inside Source. .
August 5, 2011
Discovering and loving Brooklyn
Coming from Manhattan, Brooklyn feels like an oasis of creativity and calm. When I moved to New York in 2004, taxis were reluctant to go take people to Brooklyn. Now it has become a must-visit destination with lots of great restaurants and cool hotels. Since we left New York in…
February 16, 2011
The magic rainbow by Paul&Paula
This is a very lucky day as Peggy from Paul&Paula sent us this wonderful RAINBOW product selection. Thanks a lot Peggy! "I am very excited to be here today and took some time to think about something nice I wanted to share on Pirouette. I am living in Amsterdam,…
December 10, 2010
Interview of Julia Samersova Adler – Planet Awesome Kids
On December 1st, WGSN's Kidswear team published its top 20 kidswear-related blogs. "There are a vast number of inspirational blogs for the kidswear market. But each of WGSN's featured kidswear blogs provides a more focused view and insight into current trends for kids'…
December 6, 2010
Seedling : meaningful and inspiring gifts for children
New Zealand's Seedling creates meaningful and inspiring gifts for children. Kids can design their own superhero cape, create a wooden people family or make their own kaleidoscope. Give a child a good old-fashioned experience that means time shared and skills gained with…
October 27, 2010
Sweet William in Manhattan
It's official now...Sweet William just opened their second store, located in Manhattan this time. Great news! Sweet William, 85 Kenmare Street, New York sweetwilliamltd.com
September 6, 2010
Modern bohemian
Classic and contemporary, carefully tailored yet comfortable to wear, it's Monamici, a Swedish brand created in 2005 by Helene Edsta and Karolin af Jochnick. Most of the clothes are made with organic fabrics; the company respects the environment and working ethics. A true,…
August 29, 2010
April Showers by Polder
Freshly arrived at Sweet William is French label "April Showers by Polder" by sisters Madelon Lanteri-Laura and Natalie Vodegel. " Soft, pretty accessories in either neutral or bright, sparkling colors that catch the eye define this collection which also includes beautiful…
June 30, 2010
Courtney, 6 years old – Summit NJ, USA
Courtney is the middle child in a family of three girls. She loves to do art more than anything in the world, so I couldn't help adding a picture she drew...she has talent, no doubt about it! Her mother Hadley Peterson is the co-founder of Tada! shop.…