Have Yourself a Merry Little Christmas with Sweet William

Recently we got in touch with children's clothing store owner Bronagh Staley to find out her favourite picks for Christmas, and to ask the very serious question we should all be asking ourselves at this time of year, am I on Santa's good or bad list ?

New arrivals, Atsuyo et Akiko

Check out the new tee-shirts, cushions, skirts, tutu from Atsuyo et Akiko. Fresh and super cute as usual, for age 3 months to 10years. They will hit the stores this week end. Photos by Amanda Pratt.

Sweet William Brooklyn Sample Sale

Fans of Bobo Choses, Nico Nico, Boy + Girl, Popupshop, it's time to rush to Williamsburg for the great Sweet William sample sale!

Misha and Puff, For Knit Lovers

Misha and Puff creates knits handmade by a group of knitters in Lima, Peru. The brand works with the best natural fibers only and their merino is incredibly soft.

Fort William, beautiful simple loungewear for kids

US famous retailer Sweet William just released their first-ever original line — it's called Fort William and it's beautiful, simple loungewear for kids.

Yume & Bacabuche = Crush of the day

I fall in love with this bunny, handmade in Brooklyn by Yume Creations. Beautifully crafted with its Liberty bloomers, pompom neck tie, movable arms and legs, threaded eyes and nose. Next to the bunny stands a  onesie by Bacabuche, rather irresistible. Both products are…

Organic babies by Winter Water Factory

Be bold and make a statement in Winter Water Factory! Their crisp organic cotton is printed with imaginative graphics. Happy, colourful, the whole range was freshly delivered to store Sweet William yesterday. To buy on the spot in NE, Brooklyn, LA, or online.

Sweet William : hello California!

Our favourite US children's retailer is growing : after Brooklyn, Manhattan and an e-store, they have just expanded to Los Angeles. Located  Silver Lake, a creative and inspiring area adjacent to Hollywood, the store displays a selection of independent designers who focus on…

So Colorful Sweet William!

If you like knits + vibrant colors,  Sweet William is your perfect destination today :  they have just received a wonderful assortment for babies and children by Cabbages and Kings, Boy+Girl, Noe & Zoe, Macarons, Kidscase and Degen. All on Pirouette's fav brands list. Retail…

Parson School panel “Making it in Children’s Wear”

This is an instructive Parson School of Design panel, animated by childrenswear consultant Caletha Crawford. Listen to the owner of Sweet William, show room owner Lynn Meyer,  co-owner of Appaman,  the children’s editor at Stylesight and more top industry insider speak about…

Sweet Sale : Baby Clothing

Memorial Day Sale at Sweet William : a 15% discount until Monday. Here's Pirouette selection of sweet baby clothing.

Iris, 6 years old – London, UK

With a child like Iris at home, we feel we don't need to go to the theatre or to the circus anymore. She's a real entertainer and a comic, and we laugh for a whole evening when she starts a show. But her true passion is drawing and she can spend hours with a pencil in hand. It…